Responsibilities

• Public Relations & Brand Narrative
• Lead the development and execution of public relations strategies that strengthen awareness, trust, and credibility of the Texas Oncology brand across Texas communities and beyond.
• Shape and protect the organization’s external brand narrative by ensuring consistent, mission-aligned messaging that reflects Texas Oncology’s commitment to evidence-based, community-focused cancer care.
• Serve as a steward of brand voice, ensuring stories and external communications accurately represent patient experiences, clinical excellence, and organizational values.
• Patient Advocacy & Storytelling
• Promote patient advocacy storytelling initiatives that humanize the Texas Oncology mission through authentic patient, caregiver, and provider stories.
• Leverage patient stories to identify, develop, and curate compelling media pitches that highlight meaningful moments of care, innovation, and resilience across practices statewide.
• Collaborate with internal stakeholders to ensure patient stories are shared responsibly, respectfully, and in alignment with compliance and ethical standards.
• Content Strategy & External Communications
• Develop and guide external-facing content strategies that support public relations goals, pitching long-form patient stories, leadership narratives, and mission-driven messaging.
• Ensure public-facing content supports brand reputation, organizational priorities, and reinforces Texas Oncology’s position as a leader in community oncology care.
• Partner with marketing and communications teams to align PR-driven storytelling with broader brand and content initiatives.
• Media Relations & Reputation Support
• Support media relations efforts by developing story ideas, messaging frameworks, and content that position Texas Oncology as a trusted voice in cancer care.
• Assist with reputation management by ensuring public narratives remain accurate, mission-focused, and aligned with organizational standards.
• Coordinate with internal teams as needed to support external media inquiries or proactive media storytelling opportunities.
• Cross‑Functional Collaboration
• Collaborate closely with internal teams, including marketing, communications, leadership, and clinical stakeholders, to identify strong storytelling and public relations opportunities.
• Partner with external stakeholders and contributors as needed to support public relations initiatives and brand storytelling efforts.
• Operate as a collaborative partner within The US Oncology Network to ensure stories reflect the broader mission and impact of the organization.
• Compliance & Organizational Alignment
• Ensure all public relations and storytelling activities align with the US Oncology Compliance Program, including ethical standards, privacy considerations, and brand governance.
• Maintain sensitivity to patient, provider, and organizational considerations when crafting and sharing public-facing content.