Responsibilities

• Develop and execute U.S. PR strategies aligned with global communications priorities, including brand narrative development, messaging, and reputation initiatives.
• Build and maintain strong relationships with top-tier national, business, and trade media, as well as industry experts, analysts, and other influential voices.
• Create compelling stories and campaigns that bring Temu’s values, mission, and innovations to life for U.S. audiences.
• Collaborate cross-functionally with internal teams and external partners to ensure consistent messaging and impactful execution of communication initiatives.
• Monitor media coverage and public sentiment, providing actionable insights and strategic recommendations to internal stakeholders.
• Lead localized storytelling efforts that highlight Temu’s value proposition, community impact, and contributions to consumers and sellers.
• Serve as a trusted advisor on messaging, narrative framing, and reputational risk for leadership and internal teams.