Responsibilities

• Develop and execute proactive PR plans and media strategies aligned with business objectives, key initiatives and advisor recruitment priorities.
• Lead U.S. media relations strategy for GTC, with a strong emphasis on luxury leisure, business travel and travel trade media.
• Act as a primary media liaison for GTC, while also supporting Internova PR efforts as required.
• Build, maintain and deepen relationships with national, regional and industry media across print, digital, broadcast and podcasts.
• Proactively identify newsworthy stories, trends and thought leadership opportunities; develop pitches that position GTC executives and advisors as industry experts.
• Write, edit and distribute press releases, media advisories, executive statements and talking points for GTC.
• Secure high-value media coverage, interviews, profiles and speaking opportunities for executives and designated spokespeople, including advisors.
• Provide strategic counsel to executives and senior stakeholders on PR strategy, messaging and media engagement.
• Support and participate in media training for executives and selected travel advisors.
• Manage media engagement around key events, conferences, branch meetings and marketing activations, including media briefings and on-site support where required.