Responsibilities

• Lead development and execution of proactive earned media strategies that measurably increase GuideWell’s share of voice, executive visibility, and placement quality in priority national health, business, and policy outlets.
• Serve as sought-after and trusted advisor to leadership and executives.
• Own and actively cultivate relationships with top-tier reporters and editors in health care, business, policy, and general news across Florida, regional, and national markets - positioning company executives as the go-to sources before and as stories develop.
• Serve as a strategic spokesperson and media advisor, ensuring the right leaders give the right interviews at the right time.
• Develop and execute enterprise thought leadership programs (in partnership with the thought leadership lead) and corporate newsroom content strategy with a consistent, high-quality publishing cadence.
• Drive national and trade media outreach, targeted pitching, and executive platform development.
• Lead press release drafting, approval, and distribution process for the Enterprise.
• Build and maintain enterprise position statements, talking points, and media response materials aligned with strategic priorities.
• Monitor national media trends, competitor activity, and health care policy developments to inform proactive story development and rapid response.
• Integrate earned media strategy with digital, social, and owned channels, understanding how stories travel across platforms.