Responsibilities

• Develops and implements strategic public relations initiatives to enhance the organization’s brand and public image
• Manages media relations by building and maintaining relationships with journalists, editors, and influencers
• Crafts press releases, media kits, and other communication materials to effectively convey key messages
• Supports planning and coordination of events to promote organizational visibility and stakeholder engagement
• Monitors media coverage and analyzes campaign effectiveness to inform future PR strategies
• Collaborates with internal teams to ensure consistent messaging across all communication channels
• Handles crisis communication efforts to protect and manage the organization’s reputation
• Maintains media contact databases and tracks industry trends to stay current with best practices

Requirements

• Bachelor’s degree in Public Relations, Communications, or a related field
• Minimum of three (3) years of experience in public relations, communications, or a related field
• Proficiency in Microsoft Office, particularly Word and PowerPoint
• Experience managing media relations and developing press materials (e.g., press releases, media pitches)
• Strong written and verbal communication skills
• Familiarity with media monitoring tools and PR analytics