Responsibilities

• Build a proactive internal and external PR/Comms plan with a quarterly editorial calendar, themes, and target outlets (national, trade, local)
• Establish a strategic counsel framework for leadership and cross-functional partners (Marketing, Franchise Development, Operations, HR, Legal, Social)
• Define the transition from third-party-led to in-house proactive engine; manage agencies selectively for scale and specialty
• Lead media outreach (national consumer, automotive, franchise trade, and local market press); pitch, secure, and manage coverage
• Own executive visibility: interviews, profiles, conference speaking slots, awards submissions, and bylined content
• Develop and place content: press releases, media kits, op-eds, thought leadership articles, and talking points
• Design and run franchisee communications: bulletins, playbooks, town halls, and updates that support key business priorities
• Produce quarterly updates (videos, leadership notes, dashboards) aligning the system around priorities and brand value propositions
• Serve as the communications point for Convention, profit workshops, fall planning—own messaging, content, and run-of-show
• Partner with Social & Franchise Development to amplify earned coverage, leadership content, and franchise growth narratives across channels

Requirements

• 5–7+ years in PR/Corporate Communications (brand-side or agency); experience in automotive and/or franchise systems preferred
• Proven track record in media relations (national, trade, local) and securing executive visibility (speaking, profiles, bylines)
• Strong writing and editorial discipline—press releases, op-eds, speeches, executive messaging, and social-ready content
• Experience building in-house PR engines, setting proactive agendas, and managing agency partners for scale
• Comfortable with measurement tools (media monitoring, sentiment analysis) and building executive-ready dashboards
• Video scripting and light production coordination experience for quarterly updates is a plus
• High bias for action, executive presence, and exceptional organization in a fast-moving franchise environment

Preferred

• Video scripting and light production coordination experience for quarterly updates is a plus
• Experience in automotive and/or franchise systems is preferred (in addition to core PR/communications experience)