Public Relations Associate

Miami, FL (Hybrid)

$65K/yr – $70K/yrEntry Level2+ years expSalaried Ft

Posted 7 weeks ago

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Job Summary

Own media relations and content storytelling for crypto clients, translating industry trends into proactive outreach and steady coverage, while keeping campaigns, reporting, and cross-functional work moving smoothly.

  • Media relations and influencer outreach: secure coverage and amplify narratives across crypto and tech outlets.
  • Campaign execution and reporting: run traditional, digital, and social initiatives with measurement and client-ready briefs.
  • Strategy collaboration and content creation: partner with senior teams to tailor pitches, press releases, and contributed articles.

Job Description

Responsibilities

  • Execute day-to-day public relations programs for multiple clients, ensuring alignment with strategic goals and seamless implementation.
  • Support the execution of campaigns across traditional, digital, and social platforms.
  • Build and maintain relationships with media outlets, bloggers, and influencers to secure coverage and amplify client narratives.
  • Track media coverage, identify opportunities, and prepare detailed reports for clients.
  • Monitor industry trends and client mentions to inform and optimize outreach efforts.
  • Draft, edit, and proofread pitches, press releases, contributed articles, and other client-facing materials.
  • Ensure all content aligns with the brand voice and resonates with target audiences.
  • Collaborate with senior team members to develop tailored strategies that address client challenges and opportunities.
  • Provide insights and recommendations based on media trends and client objectives.
  • Manage multiple projects and deadlines simultaneously, ensuring timely and high-quality delivery.

Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
  • 2-3 years of public relations experience, preferably in an agency or crypto setting.
  • Exceptional writing and editing skills, with the ability to craft compelling narratives and client-facing materials.
  • Strong interpersonal and verbal communication skills, with a proven ability to build relationships with clients and media contacts.
  • Highly organized, detail-oriented, and able to thrive in a fast-paced environment.
  • Familiarity with public relations tools, platforms, and measurement techniques.

Benefits

  • Competitive salary range: $65,000 to $70,000 USD.
  • Comprehensive medical, dental, and vision coverage.
  • 401(k) plan with employer match.
  • Unlimited PTO to support a healthy work-life balance.
  • Annual professional development stipend to encourage continuous learning.
  • Access to industry events and networking opportunities.
  • A hybrid work environment that fosters collaboration and flexibility.
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Avenue Z

4.6 Glassdoor

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and digital marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

Founded in 2023
Miami, FL, US
120 employees (53 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
29.8K
Traffic Source Mix
Search
39.8%
Direct
45.8%
Referral
8.9%
Social
3.8%
Paid
1.2%

Headcount Trend

Current headcount: ~123

Marketing Team

Marketing Team Size
47 (38% of company)
Median Career Experience
7 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3

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