Responsibilities

• Serve as a primary point of contact for clients, building strong, trusted relationships
• Lead development and execution of strategic PR plans aligned with client business goals
• Translate brand positioning into compelling, culturally relevant story angles
• Maintain consistent client reporting (weekly updates, monthly recaps, quarterly reviews)
• Proactively identify new opportunities for visibility, partnerships, and thought leadership
• Develop and maintain strong relationships with key national, regional, trade media and influencers
• Regularly pitch proactive stories and respond to inbound media opportunities
• Draft compelling press materials including press releases, media alerts, pitches and executive thought leadership
• Build and refine targeted media lists across relevant verticals, including emerging media platforms and online communities
• Monitor coverage and identify momentum-building opportunities

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field
• 3–5 years of public relations experience (agency experience strongly preferred)
• Proven experience managing client relationships and leading PR strategy
• Strong writing skills with a portfolio of press materials and pitching experience
• Established relationships within outdoor, active lifestyle or CPG preferred - mainstream media relationships are expected
• Deep understanding of earned media and integrated communications
• Exceptional organization and project management skills
• Strategic thinker with a proactive, solutions-oriented mindset
• Ability to manage multiple priorities in a fast-paced environment
• A collaborative spirit and team-first attitude

Preferred

• Knowledge and basic understanding of rygr’s services and offerings, including Paid Media, SEO/AEO, Affiliate, Influencer and Organic Social
• Experience or ability to use a suite of tools and platforms to manage client relationships, campaigns, and workflows
• Demonstrated Go-to-Market experience and/or work on integrated marketing campaigns
• A sense of humor and love of the outdoors

Benefits

• Medical coverage (including Employer 100% paid option)
• Dental coverage
• Vision coverage
• 401 (k) match
• Wellness benefit
• Paid volunteer hours
• Parental leave
• Flexible schedule
• Company-wide offsites
• Hybrid workplace