Public Relations Account Director

New York City, NY (On-site)

$110K/yr – $160K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

Job Summary

Own and lead strategic PR programs for ambitious clients by translating business needs into compelling messaging, guiding crisis and media relations, and mentoring teams to sustain high-quality work.

  • Own strategic PR programs and messaging for clients
  • Lead high-impact campaigns and media relations

Job Description

Responsibilities

  • Translate client business needs into PR action with compelling messaging and strategies that excite and invigorate clients.
  • Guide the creation, editing, and standards of client press materials, messaging and strategic plans.
  • Provide strategic counsel to ambitious, challenging and technical clients.
  • Oversee the planning and successful execution of highly impactful PR campaigns.
  • Provide counsel and strategy for branding, reputation management; embrace and understand the principles of global media relations.
  • Direct crisis communications response for clients.
  • Demonstrate commitment to industry, agency, and clients by mastering industry knowledge and understanding clients’ businesses.
  • Develop and maintain relationships with influential media to secure and grow coverage. Be an escalation point for high-stakes, high-value media opportunities and editor-level interactions on behalf of clients.
  • Conduct meetings with clients and new business.
  • Lead productive internal training and external client strategy workshops, including messaging and narrative development sessions and media training.

Requirements

  • 7-9 years of recent PR agency experience conducting media relations.
  • Exceptional written and verbal communication skills.
  • Knowledge of fintech and/or financial services sectors preferred.
  • Demonstrated ability to think strategically and to identify opportunities for clients.
  • Excellent knowledge of the media landscape.
  • Ability to communicate clearly and transfer complex information in a concise and clear form.
  • Ability to prioritise and plan effectively.
  • Strong attention to detail.
  • Accomplished workshop facilitator.
  • Crisis communications experience preferred.
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Wachsman

3.0 Glassdoor

Wachsman is a leading strategy and communications firm advising the most advanced companies in technology and financial services.

Founded in 2015
New York, New York, USA
110 employees (18 in marketing)
0% recommend to a friend
0% CEO approval

Salaries

Posted range

$110K/yr – $160K/yr

Taken straight from the job posting.

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Marketing Team

Marketing Team Size
18 (16% of company)
Median Tenure
7.4 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
7.1K
Monthly Google Ads Budget
$920

Headcount Trend

Current headcount: ~110

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Public Relations Account Director

Wachsman · New York City, NY · On-site