Responsibilities

• Participate in media campaign planning, including research, development, creation, and scheduling posts specific to departmental needs.
• Assist with development and maintenance of a comprehensive social media content calendar, coordinating with relevant departments to ensure timely and accurate information dissemination
• Coordinate, review, and edit the posting of information to agency social media accounts (Facebook/Instagram/X/LinkedIn)
• Monitor websites, social media , and digital communications trends to ensure that information is kept current, fresh, informative, and appealing.
• Perform quality assurance checks of work to ensure that all editorial and graphic assets have been uploaded properly to the page and are free of technical issues.
• Use the content management system to create, modify, and edit social posts under the direction of management.
• Provide support executing social media strategies.
• Utilize information from social media listening tools and analytics to address public concerns

Requirements

• Six years of experience in public relations, social media, and digital communications.
• Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar degree, substitutes for two, four, or five years.

Preferred

• Exceptional written and verbal communication
• Proven success writing creative and compelling social media content that generates engagement with key audiences
• Experience writing video scripts
• Experience working in the field and shooting content with a principal
• Experience with social media customer service, analytics, and listening tools
• Ability to initiate and maintain relationships across a diverse set of stakeholders
• Bilingual (English & Spanish)

Benefits

• 13 paid holidays, 5 personal days, and a minimum of 13 vacation days per year
• Paid sick leave (CSEA and PEF employees- 13 days; M/C employees- 8 days plus free enrollment into the Income Protection Program for short-term and long-term disability coverage).
• Choice of several affordable and competitive health insurance plans
• Dental and vision insurance plans at no additional cost
• Membership in the NYS Employee’s Retirement System
• NYS Deferred Compensation Investment Plan
• Eligibility to apply for Public Service Loan Forgiveness (PSLF) (full-time employees)
• Eligibility to apply for tuition reimbursement for qualifying employees and courses
• Paid Parental Leave