Proximo 1800 Head of Brand Advocacy

Los Angeles, CA (On-site)

$135K/yr – $150K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Shape tequila heritage storytelling and education with the trade, media, and consumer audiences while turning bartenders and influencers into authentic advocates.

Storytelling & Education: craft credible brand narratives across channels and audiences.
Heritage Expertise: be the single source of tequila production, Jalisco heritage, and the 1800 Tequila legacy.
Advocacy & Partnerships: build relationships with bartenders, trade leaders, media, influencers, consumers, distributors, and internal teams to drive loyalty and measurable impact.

Job Description

Storytelling, Education & Brand Representation: Deliver engaging, culturally rich brand narratives across trade, media, influencer, and consumer audiences.
Lead brand education at national trade conferences, key accounts, on-camera appearances, interviews, and digital content, representing the brand with authenticity, energy, and credibility.
Tequila & Heritage Expertise: Act as the single source of truth on tequila production, Jalisco heritage, and the 1800 Tequila legacy.
Embody and communicate the values of a premium, heritage-driven brand through all touchpoints.
Relationship Building & Advocacy Development: Build and sustain authentic relationships with bartenders, trade leaders, media, influencers, consumers, distributors, and key internal stakeholders to inspire brand loyalty and convert stakeholders into advocates.
Trade, Media & Influencer Engagement: Lead and support tastings, interviews, distillery experiences, and educational programs (virtual and in-person). Maintain a credible social media presence aligned with brand positioning and participate in earned media opportunities across national trade and consumer channels.
Internal Leadership & Collaboration: Partner cross-functionally with brand, advocacy, and regional teams to align brand positioning, support in-market training, share competitive insights, and contribute strategic and creative ideas to brand planning.
Commercial Partnership & Business Impact: Collaborate closely with distributors and key accounts to drive advocacy, brand preference, and commercial results through innovative activation and education strategies.

GMR Marketing

We are the Experience Agency making unforgettable stories born of humanity. Founded in 1979, GMR is a leader in the experiential marketing industry, connecting brands and their consumers through shared passions. We’re made up of dreamers, doers & strategists who create experiences founded on data, rooted in insight and grounded in strategy. From experiential to sponsorships and more, we get your brand where it needs to go. While headquartered in the United States, our passionate global team creates, consults and activates in more than 70 countries, covering every continent. GMR is a part of Omnicom Group Inc.

Founded in 1979

Germantown, Wisconsin, USA

1.7K employees (354 in marketing)

www.gmrmarketing.com