Responsibilities

• Campaign Oversight & Optimization — Meet client objectives while implementing and managing programmatic campaigns within the agency trading desk; monitor and analyze campaign performance, brand safety and viewability expectations to ensure proper, agreed-upon standards are met.
• Team Management & Delegation — Oversee Programmatic Trader(s), effectively managing and delegating work across the team; own quality assurance (QA) of Programmatic Trader tasks and deliverables before work is deemed final.
• Client & Account Leadership — Act as the programmatic point person for specific accounts/brands within the portfolio of business allocated to you; maintain positive relationships with clients, vendors and agency partners, including internal agency partners.
• Media Thought Leadership — Provide media thought leadership and guidance to the team — both to integrated media planning/account teams and when included in client meetings; provide clear direction to the internal programmatic team at planning kickoffs.
• Proposal & Executional Ownership — Own the overall proposal, recommendation and executional output the programmatic team provides for assigned brand(s); independently develop client-facing slides and presentations without the support of creative or design.
• Cross-Functional Collaboration — Understand the customer journey and how programmatic fits within it; partner closely with Media, Account and Analytics teams to develop and implement programmatic strategies aligned with business goals and client needs.
• Process & Best Practices — Contribute to the development of team documents and playbooks based on experience and media industry knowledge; create and share best practices across the team; provide platform feedback and analysis.
• Data Analysis & Reporting — Perform data analysis and optimization and contribute to campaign reporting; identify trends across clients and advertisers; identify compelling media learnings and provide case studies at the end of campaigns and throughout the year.
• Risk Management & Escalation — Identify and independently mitigate low-level risk scenarios, accompanied by conflict-resolution actions; know when to properly engage and escalate issues to senior media team members; responsible for campaign audits and executing checks and balances.
• Regulatory & Compliance — Ensure programmatic plans, targeting parameters and placements comply with FDA/OPDP guidance, client Medical/Legal/Regulatory (MLR) requirements and platform-specific healthcare advertising policies (e.g., Google, Meta, programmatic exchanges); maintain awareness of HIPAA and data-privacy considerations relevant to HCP and DTC/patient audience targeting; flag and resolve compliance risks before campaigns go live.

Requirements

• Bachelor's degree or equivalent education plus professional experience required.
• 4-7 years of experience in programmatic advertising, data analysis and campaign management, including hands-on-keyboard experience.
• Proven experience managing programmatic campaigns and leading programmatic teams.
• Expert in demand-side platforms (e.g., The Trade Desk, DV360, Amazon DSP).
• Experience managing data partners and audience creation.
• Expert in third-party verification tools (e.g., DoubleVerify, IAS, MOAT, or other).
• Working knowledge of HIPAA and data-privacy considerations as they relate to HCP and DTC/patient audience targeting.
• Working knowledge of the Medical, Legal and Regulatory (MLR) review process, FDA/OPDP promotional guidance, and platform-specific healthcare advertising policies, and the ability to apply that knowledge across a portfolio of brands.
• Excellent leadership, communication and interpersonal skills.
• Ability to think strategically and creatively, with a focus on innovation and continuous improvement.

Preferred

• Advanced degree in Marketing, Communications or a related field.
• Prior experience within a pharmaceutical or healthcare marketing agency, spanning both HCP and DTC/patient campaigns.
• Experience with healthcare-specific, NPI-matched DSPs and data partners (e.g., DeepIntent, Doceree, PulsePoint) supporting compliant HCP targeting.
• Experience negotiating programmatic guaranteed and private marketplace (PMP) deals with premium health publishers (e.g., WebMD, Everyday Health, Medscape, Doximity).
• Direct experience managing, training or mentoring Programmatic Traders or Associate Programmatic Traders.
• Relevant platform certifications (e.g., The Trade Desk EDGE Academy, Google DV360/CM360, IAB/programmatic certifications).
• Experience contributing to new-business pitches, proposals and agency capabilities presentations.
• Familiarity with connected TV/OTT, digital audio, native and digital out-of-home (DOOH) programmatic channels as applied to pharmaceutical brand strategy.
• Direct experience across a variety of pharmaceutical therapeutic areas (e.g., oncology, rare disease, cardiovascular).
• Familiarity with global markets and cultural nuances in programmatic advertising.