Program Mgr Paid Search at Staples Inc. | Framingham, MA | $80K/yr – $110K/yr

Staples Inc.

Program Mgr Paid Search

Framingham, MA (On-site)

$80K/yr – $110K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own paid search from setup to optimization, balancing budgets and creative testing to hit ROAS targets.

Paid Search Ownership: End-to-end management across Google Ads and Microsoft Ads with structured campaigns tied to business goals.
Optimization and Testing: Bidding, keyword refinement, landing-page and ad copy experiments to improve CTR, CPC, CPA, and conversions.

Job Description

Responsibilities

Own end-to-end execution of Paid Search programs across platforms (Google Ads, Microsoft Ads)
Build and scale campaign structures including keywords, audiences, and extensions aligned to business goals
Manage budget pacing and spend allocation to meet monthly and quarterly targets
Conduct ongoing optimization including bidding, keyword refinement, and performance enhancements
Partner with cross-functional teams to align campaigns with product priorities and promotions
Monitor daily performance and proactively optimize key metrics (CTR, CPC, CPA, conversion rate, ROAS)
Execute A/B testing across ad copy, landing pages, and bidding strategies
Develop reporting and dashboards to track performance and identify opportunities
Ensure accuracy through QA checks and maintain campaign best practices

Staples Inc.

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986

Framingham, Massachusetts, USA

33K employees (2,692 in marketing)

www.staples.com