Program Manager Paid Search

Framingham, MA (On-site)

$80K/yr – $110K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end paid search programs across Google and Microsoft, driving performance and optimizing budgets.

Lead campaign structures and budget governance to meet targets
Steer testing and optimization efforts for ads, pages, and bids

Job Description

Responsibilities

Own end-to-end execution of Paid Search programs across platforms (Google Ads, Microsoft Ads)
Build and scale campaign structures including keywords, audiences, and extensions aligned to business goals
Manage budget pacing and spend allocation to meet monthly and quarterly targets
Conduct ongoing optimization including bidding, keyword refinement, and performance enhancements
Partner with cross-functional teams to align campaigns with product priorities and promotions
Monitor daily performance and proactively optimize key metrics (CTR, CPC, CPA, conversion rate, ROAS)
Execute A/B testing across ad copy, landing pages, and bidding strategies
Develop reporting and dashboards to track performance and identify opportunities
Ensure accuracy through QA checks and maintain campaign best practices

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related work experience
5+ years of experience in digital marketing or paid search
Proven experience managing paid search campaigns across Google Ads and/or Microsoft Ads
Experience improving measurable KPIs such as ROAS, CPA, and conversion rates
Experience executing A/B testing and applying insights to optimize performance
Advanced proficiency in Microsoft Excel (pivot tables, VLOOKUPs, data analysis)

Preferred

Experience in an eCommerce or retail environment
Experience with feed management tools (DataFeedWatch, Feedonomics)
Familiarity with analytics tools such as Google Analytics or Adobe Analytics
Experience with bid management platforms (SA360, Skai)
Certifications in Google Ads or Microsoft Advertising

Benefits

Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

Staples

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

Founded in 1986

Framingham, Massachusetts, USA

32K employees (2,908 in marketing)

www.staples.com