Program Manager, Brand Management

Benton Harbor, MI (On-site)

$56K/yr – $118K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the global launch content and social rollout for KitchenAid small appliances, coordinating cross-functional teams, budgets, and documentation to hit brand goals.

  • Own brand-led GTM asset delivery and cross-functional launch coordination for global product introductions.
  • Maintain project docs, trackers, timelines and risk mitigation to keep launches on track.
  • Guide senior stakeholders through tradeoffs in timing, scope, and resource, ensuring ROI improvements.

Job Description

Responsibilities

  • Brand dedicated resource managing global product launch content and social strategy execution.
  • Manages the planning, coordination, execution, and successful delivery of go-to-market assets for KitchenAid Small Appliance global product launches and social media campaigns.
  • Serve as a WoW Studios point of contact for cross-functional stakeholders, managing schedules, budgets, and all project documentation like trackers, timelines, and charters.
  • Monitor project scope, flag deviations from timelines, and proactively present risk mitigation options to the team and stakeholders.
  • Ensure detailed project documentation and organization accuracy is maintained throughout the program using enterprise tools.
  • Partner with the resourcing and strategy team to ensure briefs are clear and actionable.
  • Collaborate with peers to align on strategic direction, ensuring excellent and efficient project execution.
  • Provide day-to-day guidance and thought leadership, ensuring work ladders back to brand objectives.
  • Gather data and help build strategic POVs on trade-offs in timing, scope, and resourcing.
  • Collaborate with Content Producers to monitor and track the project budget for specific projects to find ways to improve ROI.

Requirements

  • Bachelor’s degree required.
  • 7 years experience in product, brand, project, or account management.
  • Intermediate level of knowledge regarding product launch, packaging, and social/retail activation processes .

Preferred

  • Strong communication, diplomacy, and stakeholder management skills.
  • Experience managing project-level risks and navigating ambiguity.
  • Process-driven with a continuous improvement and growth mindset.
  • Demonstrated proactive problem-solving skills and attention to detail.
  • A collaborative team player who helps foster a trust-based workspace culture.

Benefits

  • Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more!
  • Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
  • - Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
  • - Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
  • - Sabbatical - Four weeks paid leave after every five years of service.

Whirlpool

Focused on finding both, the most efficient approach but also the best overall solution. Self-discipline, resilience and perseverance are the keys to my proven success... it is a passion of mine to inspire and motivate people. Specialties: "hands-on" mentality, int'l Network within the field of Industrial Automation, build up strong long term relationships, continuous process improvements, cost containment and reductionsAsk me about:- emerging trends within the factory automation and IIoT world- Automotive Industry, E-Mobility, sustainability- solutions for industrial automation (Vision (3-D and 2-D), Navigation, RIFD, industrial Networks, sensors and safety)- cost reduction in production processes (continuous improvement process)

301 employees (33 in marketing)

Headcount Trend

Current headcount: ~301

Marketing Team

Marketing Team Size
31 (10% of company)
Marketing Roles Posted (Last 30 Days)
1

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