Product Owner – Intake and Workflow Card Marketing Transformation

Wilmington, DE (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive product vision and delivery for marketing technology across campaigns, catalogs, and orchestration platforms.

  • Own backlog and align features to Card Marketing Transformation roadmap for maximum value.
  • 5+ years in marketing tech, data integration, or program management.
  • Experience enabling AI-assisted recommendations and governance across initiatives.

Job Description

Responsibilities

  • Develop and articulate a clear product vision that integrates strategies with catalogs and libraries for offer, audience, and journey enablement.
  • Serve as the voice of the marketer; translate needs into actionable, consistent product requirements.
  • Own and prioritize the backlog; align features to the Card Marketing Transformation roadmap for maximum value.
  • Lead cross-functional squads to define problem statements, goals, baselines, success measures, and requirements.
  • Design catalog-aware intake patterns with pre-population and guardrails to reduce rework across Card products.
  • Enable AI-assisted recommendations to produce campaign-ready requirements and identify performance opportunities.
  • Stand up new capabilities and ways of working on a single orchestration platform; ensure strategies are configurable and activatable.
  • Drive end-to-end delivery across conception, planning, requirements, solutioning, governance, and decision-making.
  • Facilitate ideation across design, technology, and data; consolidate inputs into a single prioritized solution.
  • Maintain analytical rigor across risks, dependencies, and workstreams during roadmap execution.
  • Create compelling status updates and executive summaries; communicate via clear, impactful storytelling.

Requirements

  • 5+ years in marketing technology, data integration, or program management.
  • Exceptional communication, facilitation, and storytelling; able to influence across a matrixed organization.
  • Analytical mindset that challenges the status quo and creates structure in ambiguous environments.
  • Strong collaboration skills with a team-first orientation, humility, and professionalism.
  • Familiarity with agile practices and tools (Confluence, Jira, Figma, Lucid, Microsoft Teams).
  • Deep understanding of the marketing campaign lifecycle and performance measurement.
  • Ability to turn data insights into opportunities and translate them into clear requirements.
  • End-to-end program delivery across complex, cross-functional initiatives; adept at managing dependencies, risks, and timelines.
  • Skill in building governance, controls, and transparency; comfortable at the intersection of technology, marketing, design, data, and controls.

Preferred

  • Experience with personalization programs that scale across lines of business.
  • Background in catalog, library, or orchestration platform design.
  • Exposure to AI-assisted recommendations and agentic workflows.
  • Knowledge of intake patterns and guardrail design for compliance and quality.
  • Experience leading ideation workshops and journey enablement.
  • Strong executive presentation skills; ability to craft clear narratives.
  • Familiarity with measurement frameworks for time-to-market and campaign impact.

Benefits

  • comprehensive health care coverage
  • on-site health and wellness centers
  • a retirement savings plan
  • backup childcare
  • tuition reimbursement
  • mental health support
  • financial coaching and more

Marketing Team

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