Product Operations Manager - Merchant Platform, TikTok Local Services

Los Angeles, CA (On-site)

$94K/yr – $173K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive merchant acquisition and product variety by building GTM and operations strategies for a global marketplace.

  • Own operational GTM strategies for merchant recruitment and marketplace growth.
  • Must-have: Bachelor\u2019s degree with 5+ years of global product operation experience.
  • Standout: Cross-functional collaboration with product, regional BD, and data-driven optimization.

Job Description

Responsibilities

  • Develop effective operations and Go-To-Market (GTM) strategies based on platform product capabilities and business requirements related to merchant acquisition and order volume.
  • Collaborate with product and regional BD teams to map out merchant operations, merchant segmentation, and profiling. Identify current-stage merchant recruitment targets and develop merchant recruitment plans.
  • Utilize tools for product and market insights to establish growth and recruitment targets, devising operational strategies to attract merchant engagement and enrich the variety of products on the marketplace.
  • Possess a deep understanding of search and recommendation mechanisms, partnering with product and traffic teams to establish a merchandise incubation mechanism, thereby boosting the turnover of merchant-side products.
  • Build a data monitoring and performance evaluation system for merchant and product operations. Continuously analyze and summarize merchant operations, product variety, and competitiveness. Identify issues from data and refine strategies and product optimizations.

Requirements

  • Bachelor‘s degree with minimum 5 years of experience in product operation in global context.
  • Fluency in English.

Nice To Have

  • More than 5 years of local service/e-commerce/O2O industry related operation/product operation experience. Experience in merchant product and merchant operations, with strong strategic and analytical skills.
  • Strong project management and cross-functional team collaboration is preferred.
  • Good communication and coordination skills, empathy, and patience.

Benefits

  • Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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