Responsibilities

• Support the development of clear, compelling product messaging that communicates the value of Virtual Incentives’ solutions to target audiences.
• Assist in creating product positioning and messaging frameworks that differentiate our platform in the market.
• Help translate product features into customer-focused benefits and use cases.
• Assist in planning and executing product launches and go-to-market initiatives for new features, enhancements, and solutions.
• Collaborate with Product and Marketing teams to develop launch plans, internal enablement materials, and marketing campaigns.
• Support cross-functional coordination to ensure successful product rollouts.
• Develop and maintain product marketing assets that support Account Management and Business Development teams, including product one-pagers, pitch decks, competitive positioning materials, case studies, and solution briefs.
• Own and maintain a centralized product knowledge base, ensuring internal teams have easy access to accurate, up-to-date product information, messaging, and resources.
• Partner with Account Management and Business Development to ensure messaging reflects real-world client needs, use cases, and market feedback.
• Partner with the marketing team to develop product-focused content, including blog posts, product pages, website updates, and customer success stories.
• Assist in communicating product updates and new capabilities across marketing channels.
• Conduct research on industry trends, competitive offerings, and customer needs to inform product positioning.
• Monitor competitive messaging and product updates to help refine Virtual Incentives’ differentiation in the market.
• Support the development of internal insights and materials that keep the team informed about market developments.

Requirements

• 3+ years of experience in marketing, product marketing, content marketing, or related roles
• Experience supporting marketing campaigns, product launches, or enablement initiatives
• Strong writing and communication skills
• Ability to manage multiple projects and deadlines
• Experience with marketing tools and platforms such as HubSpot, CRM systems, or marketing automation tools is a plus
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)

Preferred

• Ability to translate technical product features into clear business value
• Curiosity about technology, SaaS platforms, and digital rewards ecosystems
• Strong organizational and project management skills
• Comfortable collaborating with cross-functional teams
• Analytical mindset with the ability to synthesize research and insights
• Enthusiasm for learning and growing in a fast-paced technology environment

Benefits

• - Comprehensive medical coverage with six plan options, with the company covering the majority of premiums for team members and their families
• - Dental and vision coverage with 90% of premiums paid by the company
• - 100% company-paid life insurance
• - 401(k) with company contribution
• - Flexible hybrid work environment
• - Performance-based bonus opportunities
• - Virtual Incentives employee rewards program, allowing team members to experience the same incentives platform we deliver to customers
• - Compensation