Luigi Lavazza S.p.A.

Product Marketing Specialist - Single Serve

USA (Hybrid)

$85K/yr – $95K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead Home Single Serve category strategy and assortment, guiding NPD and shopper storytelling.

  • Own SS category vision, portfolio and annual priorities across Home channels.
  • Must-have: 3+ years in trade/shopper marketing and strong Excel/PPT skills.
  • Standout: Cross-functional coordination with Sales, HQ and NA teams on NPD timelines.

Job Description

Responsibilities
  • Identify main shopper trends to build the SS (Single Serve) category vision and development.
  • Build and articulate compelling selling stories, including yearly priorities, key category trends, and 5Ps direction.
  • Lead analysis of existing portfolio/NPD performance to identify growth drivers and improvement areas.
  • Build SS Assortment guidelines (both for online and offline business), providing the local activation team and Commercial Strategy the base to build customer assortment priorities and distribution targets.
  • Define SS portfolio objectives and establish priority rankings through category assessment and new product development (NPD) opportunity identification.
  • Define key elements and success criteria for each NPD initiative.
  • Coordinate the end-to-end NPD creation process across cross-functional teams to ensure timely and successful launches.
  • Develop pricing, promotional strategy, and volume ambitions aligned with business goals.
  • Constantly interact and build relationships with Global Headquarters counterparts; share with them local North America results, evidence and insights.
  • Align SS brand assets with relevant below-the-line (BTL) tools and match with retail calendars to maximize shopper engagement.