Responsibilities

• Conduct deep-dive research on industry trends, customer behaviors, and emerging technologies.
• Perform competitive analysis to track competitor positioning, messaging, and feature sets.
• Synthesize data into actionable insights and present findings to the product leadership team to influence the product roadmap.
• Assist the Head of Product in designing and executing comprehensive go-to-market plans for new product launches.
• Help define target audiences, buyer personas, and use cases for upcoming products.
• Create compelling sales enablement materials.
• Write clear and persuasive copies for product launches, website updates, and email campaigns targeting our customer base.
• Support the creation of internal documentation to help the sales team understand new product features and value propositions.