Responsibilities

• - You will craft how we tell the world our story through development of digital marketing and sales enablement content.
• - This position requires close interaction with Sales Management, Marketing Communications and Product Management.
• - The successful candidate must have excellent communication skills, a growth mindset, and the ability to think creatively to translate technical features and functions into business value.

Requirements

• - Create buyer personas by understanding customer pain points
• - Develop competitive intelligence by researching other solutions
• - Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools
• - Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.
• - Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process
• - Develop sales tools and programs that align to the buyers' journey

Preferred

• - 2+ years experience in a B2B organization; technology/software/marketing experience a plus
• - Experience with operations technology, historian software, SCADA, HMI, control system, edge, IIoT or data visualization software preferred
• - Experience with manufacturing, infrastructure, smart utilities, or heavy industries a plus
• - Proficient in Microsoft Office, specifically Word and PowerPoint
• - Excellent written, oral and visual storytelling communication skills.
• - Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail.
• - Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products and their benefits to life.
• - Some travel may be required.

Benefits

• - Flex work hours
• - 20 days PTO rising to 25 with service
• - three paid volunteering days
• - primary and secondary parental leave
• - well-being support
• - medical, dental, vision, and 401K.