Responsibilities

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
• Understand the competitive landscape—be an expert on our competition and how they are positioned
• Follow and analyze market trends that may impact positioning including KLAS data
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make
• Collaborate with product management and marketing teams to develop product positioning and messaging that resonates with our target buyer personas as well as translate technical details into benefits buyers understand
• Drive the launches of net-new products and releases of existing products
• Craft compelling messages, differentiators, and value propositions for assigned products
• Develop annual marketing plan for assigned products – execute and adjust the plan on an ongoing basis
• Expert resource for mining, documenting, and sharing key ROI drivers and market-facing data points with sales and marketing for prospecting
• Understand and support our sales channels; drive sales training and product certifications for assigned products

Requirements

• Education: Bachelor’s Degree in Marketing or equivalent degrees
• Experience: Minimum of 5 years of product marketing experience
• Specific Job Skills: Natural storytelling skills – ability to translate features/benefits into emotional messaging that connects with each audience. Ability to create clear value propositions and messaging strategies.
• Specific Job Skills: Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player and detail-oriented project management skills.
• Specific Job Skills: Naturally curious on how your products function, what pain points they solve, and then consult with internal teams on how best to apply product marketing practices for further product success
• Specific Job Skills: Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities.
• Specific Job Skills: Ability to develop strategies for creating pipeline for new offerings as well as create up sell and cross-sell paths.
• Specific Job Skills: Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
• Specific Job Skills: Healthcare technology and/or payments experience preferred, a plus if you
• Specific Job Skills: Comfortable using Salesforce, Jira, and SharePoint.

Preferred

• 2 years of experience in healthcare technology or payments solutions is preferred.