Product Marketing Manager

Stillwater, MN (On-site)

$80K/yr – $120K/yrMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own product advocacy and SME work, lead VoC research to shape requirements, and drive market exploration, GTM execution, and new product introductions from strategy to launch.

  • Own product advocacy and SME duties
  • Lead VoC research and GTM/launch orchestration

Job Description

Responsibilities

  • Product Advocacy: Serve as the primary product champion and subject matter expert (SME) for internal teams (Sales, R&D) and external customers.
  • Voice of the Customer (VoC): Conduct qualitative and quantitative VoC research to translate current and future market needs into actionable product requirements, technical specifications, and robust release plans.
  • Market Exploration: Research, analyze, and identify global market opportunities to fuel the product pipeline and expansion strategies.
  • Go-To-Market (GTM) Execution: Design and implement comprehensive GTM strategies for new and existing products, tracking post-launch adoption and iterating based on performance metrics.
  • New Product Introduction: Drive new products commercial launch planning, develop differentiated positioning, and create value proposition specific to specific verticals, applications, and Ideal Customer Profiles.

Requirements

  • Bachelor’s degree (BA/BS) in Business, Marketing, or a related technical/scientific field.
  • 3 years of experience in product management, product marketing, or a related commercial role.
  • Proven ability to dissect complex challenges, find root causes, and implement structured solutions.
  • Strong time-management skills with a demonstrated ability to multitask, manage shifting priorities, and deliver projects in a fast-paced environment.
  • Ability to quickly learn, synthesize, and comfortably discuss technical or scientific information. Ability to translate technical products into customer value.
  • Ability to identify market opportunities and product gaps and develop 3–5-year product road maps.
  • Exceptional written, verbal, and presentation skills, with the ability to articulate technical concepts to non-technical stakeholders.

Benefits

  • Ownership & Financial Growth
  • Employee Stock Ownership Plan (ESOP) – build equity in the company at no cost to you
  • Competitive 401(k) with company match
  • Profit sharing opportunities
  • Insurance: Health, Dental, Vision, Life, & Disability
  • Health Savings Account (HSA) with company contribution
  • Employee Assistance Program (EAP)
  • Quarterly Profit-Sharing
  • Paid Personal Leave
  • Paid Holidays
Polywater Corporation logo

Polywater Corporation

2.0 Glassdoor

Polywater is a leading, globally recognized manufacturer of field-specific solutions for essential industries like electrical and communications. Over the last 50 years, companies in these industries have relied on Polywater for the combination of our industry knowledge, technical expertise, planning resources, and portfolio of specialty products. Specifically, our line of engineered cable lubricants, along with our Pull-PlannerTM software, help install underground cable safely and more efficiently over longer distances. The use of our specially formulated foam sealants helps harden systems and protect critical assets from destructive environmental elements. Our cleaning solutions keep workers, equipment, and the environment safe. Altogether, Polywater solutions are at work helping companies build, repair, maintain, and protect systems to create a more reliable, resilient, and responsibly connected world.

Founded in 1973
USA
65 employees (7 in marketing)
0% recommend to a friend

Salaries

Posted range

$80K/yr – $120K/yr

Taken straight from the job posting.

See all Polywater Corporation salaries

Marketing Team

Marketing Team Size
6 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
28.8K
Traffic Source Mix
Search
51.7%
Direct
35.6%
Referral
7.6%
Social
3.7%
Paid
1.2%

Headcount Trend

Current headcount: ~65
Polywater Corporation logo

Product Marketing Manager

Polywater Corporation · Stillwater, MN · On-site