Product Marketing Manager

San Francisco, CA (Remote)

$180K/yr – $210K/yrMid Level6+ years expFull time

Posted 6 days ago

Job Summary

Own the messaging and go-to-market narrative for Pigment’s product and AI-driven strategy, partnering with executives to shape key moments and launches; own SPM positioning, coordinate product launches, and measure impact across signals, while meeting a strong set of senior-level requirements.

  • Own positioning and GTM for SPM
  • Lead executive narrative for major moments
  • Use data to drive messaging and launch decisions

Job Description

Responsibilities

  • Shape Pigment's corporate messaging, ensuring a coherent narrative across corporate, product, and go-to-market communications.
  • Partner with senior leadership and executives to shape keynote narrative and strategic storytelling for major company moments, both external and internal.
  • Stay informed on AI, market and competitive trends, and turn them into concrete recommendations that sharpen Pigment's narrative and strategic priorities.
  • Own positioning and go-to-market strategy for Sales Performance Management (SPM)
  • Manage product launches, working with the product team from beta to general availability (GA), own launch frameworks and coordinate all promotional activities.
  • Partner with Sales and Enablement to ensure internal alignment and readiness around product messaging.
  • Measure the effectiveness of messaging and launches using qualitative and quantitative signals, and continuously refine based on learnings.

Requirements

  • 6+ years as a Product Marketing Manager in a B2B SaaS company.
  • Proven experience owning positioning and messaging for a platform, product, or solution area.
  • Experience shaping narrative for executives, you've written content a senior leader actually delivered on stage.
  • Strong interest in and familiarity with AI-driven products or narratives, with the ability to communicate them credibly.
  • Comfortable holding multiple workstreams at once.
  • Excellent written and verbal communication skills, with confidence engaging senior and executive stakeholders directly.
  • Highly structured and autonomous, comfortable operating in ambiguous, fast-moving environments.
  • Collaborative mindset, able to influence across Product, Marketing, Sales, and Communications without formal authority.
  • Comfortable working with data and using it to support your recommendations.
  • Curious and eager to experiment with AI, and with new ways of working more broadly.
Pigment logo

Pigment

4.3 Glassdoor

Pigment is an AI-powered planning platform built for agility and scale. It connects people, data, and processes in one elegant, feature-rich platform that allows planners in every department to prepare for any eventuality. Industry-leading companies like Unilever, Snowflake, Klarna, and Figma use Pigment every day, allowing them to confidently make more informed business decisions.Book your demo today 👉 https://www.pigment.com/contactWe’re hiring! Check out our job openings: https://www.pigment.com/careers

Founded in 2019
Paris, Île-de-France, FRA
611 employees (45 in marketing)
77% recommend to a friend
92% CEO approval

Salaries

Posted range

$180K/yr – $210K/yr

Taken straight from the job posting.

See all Pigment salaries

Funding

Total Funding
$396.9M
Last Raise
$145M
Series D, 2 years ago

Funding History

  • Apr 2024
    Series D • $145M
  • Jun 2023
    Series C • $88M
  • Sep 2022
    Series B • $65M

Traffic Signals

Monthly Visitors
81.8K
Monthly Google Ads Budget
$61K
Traffic Source Mix
Search
45.7%
Direct
42.1%
Referral
8.2%
Social
2.7%
Paid
1.2%

Headcount Trend

Current headcount: ~613

Recent News

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Product Marketing Manager

Pigment · San Francisco, CA · Remote