Product Marketing Manager, Global YouTube Core and Artist

San Bruno, CA (On-site)

$141K/yr – $205K/yrMid Level6+ years expFull time

Posted 2 days ago

Job Summary

Own and execute integrated GTM strategies, from positioning to launch, while driving awareness and adoption; lead research and market analysis to shape roadmaps and marketing decisions; align global stakeholders for a consistent brand and user experience; and manage external agencies and budgets to support key marketing workstreams.

  • Own and execute integrated GTM plans from positioning to launch to drive adoption.
  • Lead user research and market analysis to inform roadmaps and marketing decisions.
  • Align global stakeholders to ensure a consistent brand and user experience.
  • Manage relationships and budgets with external agencies and partners.

Job Description

Responsibilities

  • Develop comprehensive product marketing strategies and execute integrated Go-To-Market (GTM) plans, from positioning to launch to drive awareness and adoption.
  • Drive user research and market analysis to generate insights that shape product roadmaps and inform end-to-end marketing decisions.
  • Navigate stakeholder networks across global and regional teams to ensure a consistent brand and user experience.
  • Communicate strategic plans, campaign results, and key learnings to cross-functional partners and executive leadership.
  • Manage relationships, workflows, and budgets with external creative and research agencies to support key marketing workstreams.

Requirements

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in product marketing or similar fields (e.g., Growth, GTM).
  • Experience managing cross-functional or cross-team projects.

Preferred

  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Experience working with a global mindset.
  • Demonstrated success working cross-functionally with product management, sales/partnerships, marketing, PR, and creative teams in matrixed organizations, comprehending the needs of each team and gaining their buy-in to influence decisions and generate growth.
  • Deep product ownership, identifying and resolving bugs, and real time problem solving during live events.
  • Comfortable with ambiguity and developing insights-driven strategy, ideas, and recommendations with varying degrees of information.
  • Ability to work on multiple projects in a fluid, results-oriented, dynamic environment.
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Google

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Founded in 1970
ZWE
29 employees (4 in marketing)

Salaries

Posted range

$141K/yr – $205K/yr

Taken straight from the job posting.

See all Google salaries

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
67

Traffic Signals

Monthly Visitors
83.9B
Traffic Source Mix
Search
6.3%
Direct
87.6%
Referral
5.1%
Social
0.5%
Paid
0.2%

Headcount Trend

Current headcount: ~29