Product Marketing Manager - Emerging

Salt Lake City, UT (Hybrid)

Salary Not AvailableMid Level5+ years exp

Posted 6 days ago

Job Summary

Own the productization and go-to-market for Clearlink's Emerging vertical, defining pricing, packaging, and sell-ready assets across Mobile, TV/Streaming, Moving, and Security.

  • Own end-to-end productization and GTM for the Emerging vertical
  • Package Sponsorships, IAB Display, and Distribution offerings into clear, sell-ready assets

Job Description

Responsibilities

  • The Emerging owns productization and go-to-market end to end for Clearlink's Emerging vertical.
  • The role turns recurring monetization demand into repeatable, sell-ready revenue products — anchored to revenue and gross margin — so Business Development and Partner Strategy can close faster, at higher value, and with proof that holds up.
  • Emerging spans several distinct categories and audiences: Mobile (WhistleOut), TV/Streaming (the streaming side of CableTV.com and HowToWatch), Moving (Move.org), and Security (SafeWise).
  • Reporting to the SVP, Product Marketing, this role sets standard pricing and packaging for the vertical's revenue products — Sponsorships, IAB Display, and Distribution — builds the sell-ready assets BD uses in market, keeps a continuous read on the advertiser landscape across each category, stays accountable for delivering what was sold, and reports on performance so every closed deal becomes proof for the next one.
  • Because Emerging covers more than one category, the role calls for someone who can prioritize across distinct advertiser bases and move quickly where demand and opportunity are strongest.
  • Builds and defends value-based pricing and a standard program menu across the Emerging categories.
  • Develops product descriptions, positioning, and pitch assets tailored to mobile, streaming, moving, and security advertisers.
  • Productizes and packages the vertical's Sponsorship, IAB Display, and Distribution offerings.
  • Keeps one-pagers, talk tracks, rate cards, and case studies current across categories.
  • Partners with Partner Strategy and Business Development to answer RFPs from the menu.

Requirements

  • Excellent communication skills (written and verbal).
  • Strong analytical and problem-solving skills, including rate-card construction, value-based pricing, and net-revenue measurement.
  • Ability to package complex offerings into clear, defensible rate cards, one-pagers, and pitch decks.
  • Ability to operate across multiple revenue products (Sponsorships, IAB Display, Distribution) and multiple categories with distinct advertiser bases.
  • Comfort positioning to a range of advertisers — mobile, streaming, moving, and security — whose buying criteria differ by category.
  • Ability to prioritize and switch context across several categories without losing momentum.
  • Time management skills with a proven ability to manage concurrent productization workstreams.
  • Ability to analyze and identify trends across audience, partner, and competitive data.
  • 5+ years of experience in product marketing, media sales, or revenue-side go-to-market.
  • Working knowledge of digital media measurement (impressions, clicks, conversions) and at least one B2B2C revenue model (sponsorships, programmatic/IAB display, or distribution).

Preferred

  • Bachelor's degree in Business, Marketing, Communications, or related field.
  • Background in one or more of the Emerging categories — mobile/wireless, TV/streaming, moving/home services, or home security advertising markets.
  • Direct experience packaging editorial or content sponsorships (publisher-, agency-, or platform-side).
  • Working knowledge of Google Ad Manager (GAM), IAB standards, and the direct-sold display ecosystem.
  • Experience with distribution or syndication deal structuring.
  • Experience productizing owned-audience media products for external sale.
  • Comfort building go-to-market for newer or less-established categories.

Benefits

  • Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
  • Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
  • ‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
  • ️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we're paid weekly too!)
  • Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 9 weeks after one year of employment.
  • ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
  • ‍ Flex Schedule: This role is remote-first, with a hybrid requirement for team members located within a 50-mile radius of our Salt Lake City, Utah office. For locals, expect in-office collaboration on Tuesdays and Thursdays, with Wednesdays designated as a flex day based on team and manager needs. Remaining workdays are remote, depending on role requirements.
  • Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
  • Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.
Clearlink logo

Clearlink

3.0 Glassdoor

Clearlink is an award-winning digital marketing, sales conversion, and technology company headquartered in Salt Lake City. A trusted partner for Fortune 500 companies since 2003, Clearlink delivers intuitive, engaging experiences throughout the customer journey to connect consumers with its brand partners. Clearlink’s people-focused culture has been recognized internationally for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility.

Founded in 2001
Draper, UT, US
1.1K employees (155 in marketing)
43% recommend to a friend
44% CEO approval

Funding

Last Raise
Private Equity, 15 years ago

Funding History

  • Jan 2011
    Private Equity

Traffic Signals

Monthly Visitors
12.7K
Traffic Source Mix
Search
29.1%
Direct
57.7%
Referral
5.8%
Social
6.1%
Paid
1.2%

Headcount Trend

Current headcount: ~1K
Clearlink logo

Product Marketing Manager - Emerging

Clearlink · Salt Lake City, UT · Hybrid