Responsibilities

• Own the K2 value proposition for prospective franchisees, existing owners, and the broader industry
• Translate technical capability and performance data into plain business outcomes: revenue, occupancy, staff time, guest experience
• Maintain a single source of truth for K2 messaging so every team describes the product the same way
• Convert existing K2 performance data into owner-attributed, externally credible proof: named case studies, testimonials, competitive switch stories
• Secure owner participation and permissions, and manage those relationships with care
• Build ROI framing and comparison tools an owner can use in a real decision
• Serve as the primary marketing counterpart to the IS team on all things K2, with a named day-to-day partner inside IS
• Maintain a standing seat in K2 roadmap and release planning, with enough visibility into what is coming and when to communicate it before it ships rather than after
• Translate technical capability into business outcome language for owners, prospects, and press, and translate market and competitive feedback back into terms IS can act on
• Validate every external claim about K2 with IS before it is published. Marketing does not describe capability the product does not have or has not shipped.

Requirements

• Contractors must follow all applicable local, county, and state laws in their work area.
• Must hold and keep any applicable licenses within their work area.
• Must have a full understanding and carry full responsibility for following all local and state legal standards for contracted employment.
• Five or more years in product marketing, communications, or a hybrid role, with at least three connected to a B2B software or SaaS product
• Existing working relationships with editors, reporters, or event programmers in outdoor hospitality, travel, hospitality technology, or an adjacent vertical
• Track record personally placing product and customer stories in trade media, with specific examples and outcomes
• Demonstrated experience turning customer results into published proof: case studies, testimonials, reference programs
• Strong writing ability across formats: sales narrative, launch communication, bylined article, executive summary
• Experience building sales enablement materials that a sales team actually used
• Comfort operating independently in a part-time capacity with limited supervision, and the judgment to prioritize without being told what matters most

Preferred

• Direct experience in outdoor hospitality, camping, RV, or campground technology
• Experience marketing software to franchise networks, multi-unit operators, or small business owners
• Background in hospitality, travel, or property management technology
• Familiarity with reservation systems, revenue management, or channel distribution
• Prior experience as a trade journalist or editor