Responsibilities

• Product Strategy & Positioning
• Develop and execute product marketing strategies that support business growth, customer engagement, and revenue objectives.
• Define product positioning, messaging, and value propositions tailored to customer segments, banker needs, and market opportunities.
• Translate complex product capabilities into clear customer and sales narratives.
• Partner with Product Management to influence product roadmaps based on customer insights, market trends, and stakeholder feedback.
• Banking & Customer Insights
• Leverage deep understanding of banking products, customer journeys, and financial services trends to identify growth opportunities.
• Analyze customer behavior, banker feedback, competitive intelligence, and market dynamics to inform strategy.
• Advocate for customer and banker needs throughout the product lifecycle.
• Stakeholder Management & Influence

Requirements

• Bachelor's degree, or equivalent work experience
• Eight to ten years of experience in project management activities

Preferred

• Bachelor's degree in Marketing, Business, Finance, Economics, or related field.
• 8+ years of Product Marketing, Product Management, Strategy, or Financial Services experience.
• Strong knowledge of small business banking, payments, lending, or digital banking solutions.
• Strong analytical and strategic thinking skills with the ability to support data-driven decision-making.
• Proven ability to manage and influence stakeholders across multiple functions and leadership levels.
• Exceptional communication, storytelling, and presentation skills.
• Experience translating customer and stakeholder needs into actionable product and marketing strategies.
• MBA or advanced business degree.
• Experience working directly with bankers, sales teams, or customer-facing organizations.
• Experience in customer lifecycle management, engagement strategies, or growth marketing.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law