Product Marketing Manager - Backhoe
Pooler, GA (Unknown)
Posted 4 days ago
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Job Summary
Own and drive end-to-end product strategy and lifecycle for the North America JCB product line, coordinating with engineering, sales, and marketing to define roadmaps, specifications, and dealer-facing materials.
- Define roadmaps and specifications based on user needs and market trends
- Lead sales training, marketing materials, and dealer support across cross-functional teams
Job Description
Responsibilities
- Partnering with our factory-based Product and Engineering Teams to provide target product specifications and product features for completion of current and future product development of the product line
- Define overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
- Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns
- Provide on-going product support to dealer and direct sales teams
- Gather comprehensive voice of customer analysis to support product development activities
- Coordinate product development activities with engineering teams
- Track and communicate competitor product activity and product trends to division and regional sales teams
- Maintain competitive data files on pricing and market share
- Identify new market opportunities and develop new and/or improved products to satisfy this market gap
- Create and conduct sales training seminars and demonstrations
Requirements
- Experience with Construction Equipment, ideally backhoes and compaction equipment.
- BA in Business, B. Engineering or similar
- 4 + years sales, product marketing, engineering and/or customer support experience in the industry or similar
- Valid US Driving License.
- Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law.
- Proven success in analyzing and forecasting trends
- Strategic mindset with excellent analytical and conceptual skills
- Strong relationship management skills
- Solid interpersonal skills; written, verbal and listening
- Strong process understanding in product and sales development
Benefits
- medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.
JCB
JCB is one of the largest privately owned engineering and manufacturing companies in the UK and the World's third largest manufacturer of construction machinery. With a global presence and manufacturing facilities on 4 continents, we employ over 15,000 people worldwide and produce over 300 different products.With a trusted brand that is synonymous with world class innovation. Our team design and build machines for hard work and reliability, using only the most advanced technology and techniques. We produce a broad spectrum of machines from 800kg to nearly 50 tonnes for markets including traditional construction through to defence, waste recycling and agriculture. JCB's success is built upon constant customer focus and innovation in everything we do. Always looking for a better way.
