Product Marketing Manager

Gloucester, MA (On-site)

$132K/yr – $182K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own market strategy, pricing, and competitive analysis to drive product leadership and profitable growth while coordinating with engineering, manufacturing, and sales on product development and lifecycle decisions.

  • Market strategy and product positioning to win share
  • Pricing and competitive analysis to protect leadership and margins
  • Cross functional collaboration to align on roadmap, launches, and lifecycle management

Job Description

Responsibilities

  • Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
  • Recommends investment decisions for new product development
  • Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis
  • Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
  • Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
  • Understands technical and business environments. Assists with the development of strategies to meet business objectives
  • Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
  • Manages release of complex products through the end of their product life cycle

Requirements

  • Demonstrates depth and/or breadth of expertise in own specialized discipline or field
  • Interprets internal/external business challenges and recommends best practices to improve products, processes or services
  • May lead functional teams or projects with moderate resource requirements, risk, and/or complexity
  • Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions
  • Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies
  • Communicates difficult concepts and negotiates with others to adopt a different point of view

Preferred

  • Mandarin or Korean speaking encouraged

Benefits

  • You’ll benefit from a supportive work culture that encourages you to learn, develop, and grow your career as you take on challenges and drive innovative solutions for our customers.
  • We empower our team to push the boundaries of what is possible—while learning every day in a supportive leading global company.
  • At Applied Materials, we care about the health and wellbeing of our employees. We’re committed to providing programs and support that encourage personal and professional growth and care for you at work, at home, or wherever you may go.
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Applied Materials

Applied Materials is the leader in materials engineering solutions that are at the foundation of virtually every new semiconductor and advanced display in the world. The technology we create is essential to advancing AI and accelerating the commercialization of next-generation chips. At Applied, we push the boundaries of science and engineering to deliver material innovation that changes the world.We look forward to engaging with you on compelling topics about the semiconductor industry. We want to hear from you, but offensive comments that create an unpleasant environment for our community will be removed. Thanks for your understanding.

Founded in 1967
Santa Clara, California, USA
30K employees (686 in marketing)

Traffic Signals

Monthly Visitors
321.4K
Traffic Source Mix
Search
37.6%
Direct
41.9%
Referral
11.2%
Social
6.2%
Paid
3%

Headcount Trend

Current headcount: ~29.6K

Marketing Team

Marketing Team Size
531 (2% of company)
Marketing Roles Posted (Last 30 Days)
10