Responsibilities

• Digital Presence: Own and continuously improve the Avandra website, including content updates, landing pages, SEO, and conversion optimization.
• Manage Avandra’s social media presence across LinkedIn and other relevant channels.
• Maintain a consistent brand voice across all digital properties.
• Monitor website performance and recommend improvements to increase engagement and lead generation.
• Content Marketing: Create and manage marketing content including blog posts, customer success stories, product announcements, case studies, white papers, sales collateral, email campaigns, and executive presentations.
• Partner with product and sales teams to translate technical concepts into compelling customer messaging.
• Develop messaging tailored to health systems, pharmaceutical companies, AI companies, CROs, and research organizations.
• Demand Generation: Plan and execute integrated marketing campaigns that generate qualified pipeline.
• Support account-based marketing initiatives alongside the sales team.
• Develop nurture campaigns and marketing programs throughout the buyer journey.

Requirements

• 5+ years of B2B marketing experience.
• Experience in one or more of the following: real-world data, healthcare AI, enterprise imaging, PACS/VNA, healthcare IT, or life sciences technology.
• Experience managing company websites.
• Strong content creation and copywriting skills.
• Experience executing digital marketing campaigns that generate measurable pipeline. • Experience planning and managing conferences and trade shows.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Bachelor’s degree.

Preferred

• Experience marketing to health systems and life sciences organizations.
• Familiarity with Salesforce and marketing automation platforms.
• Experience with Google Analytics, LinkedIn Campaign Manager, SEO tools, and CRM reporting.
• Experience working in a startup or high-growth environment.

Benefits

• Meaningful Impact: The work we do directly enables medical breakthroughs — such as earlier cancer detection, better Alzheimer's treatments, AI diagnostics that save lives. This isn't abstract; it's the reason our health system partners invest in us.
• Career-Defining Opportunity: You'll have a front-row seat to every aspect of building a category-defining company—strategy, operations, fundraising, M&A, scaling.
• Exceptional Team: Work alongside a founder with a track record of building and exiting healthcare technology companies, backed by investors who are true partners.
• hybrid work flexibility
• Values-Driven Culture: We’re building a team grounded in Avandra’s 5 Core Values that guide how we show up every day: WIN with Integrity Radical Accountability Engage with Empathy Innovation Through Playful Curiosity Patients First