Responsibilities

• Lead Go-to-Market with Product to develop and execute high-priority product launch plans from concept to post-launch analysis.
• Create compelling sales enablement resources (decks, one-pagers, web content) that articulate our value proposition and differentiators.
• Conduct deep market and buyer research to inform segmentation, targeting, and messaging that drives adoption.
• Design and deploy campaign strategies with content and demand gen teams to boost pipeline and awareness.
• Develop proof points, case studies, and customer stories with Customer Success.
• Analyze customer feedback to identify product improvements and more compelling campaigns.

Requirements

• 4+ years of proven product marketing experience in B2B enterprise SaaS.
• Exceptional written and verbal communication with proven ability to craft compelling narratives and value propositions.
• Ability to quickly learn complex technologies and leverage AI tools (e.g., Glean, Claude) to scale speed.
• History of successfully launching complex products with measurable results.
• Proven ability to collaborate with colleagues, executives, and cross-functional teams (Product, Sales, Customer Success).
• Expertise in market research and analysis to drive data-informed decisions.

Preferred

• Prior experience as a contract Product Marketing Manager.
• Background in HR tech or talent acquisition.
• Experience marketing products through an acquisition or integration lifecycle.
• Familiarity with AI-first, agentic-based marketing products.
• EST timezone helpful for collaborating with European colleagues.