Product Marketing Lead at Ketch | San Francisco, CA | $110K/yr – $150K/yr

Ketch

Product Marketing Lead

San Francisco, CA (Remote)

$110K/yr – $150K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive positioning, messaging, and GTM execution for Ketch’s privacy and data platform.

Own product positioning, messaging, and enablement across enterprise buyers.
Must-have: 2–5 years in product marketing or related GTM roles in B2B SaaS.
Standout: Strong cross-functional collaboration with Product and Sales and ability translate technical concepts for non-technical buyers.

Job Description

Responsibilities

Own and evolve product positioning and messaging across Ketch’s platform
Develop personas, use cases, and solution narratives for enterprise buyers
Support product launches end‑to‑end , from messaging to internal enablement
Create sales enablement assets (decks, talk tracks, battlecards, competitive proof)
Partner closely with Product to stay aligned with roadmap and technical capabilities
Maintain a strong view of the competitive landscape and translate insights into GTM materials
Capture market and customer feedback and bring insights back to Product and GTM teams

Ketch

Since our beginning in 1962 the Kansas Elks Training Center for the Handicapped, Inc. (KETCH) has stood as a leader in the rehabilitation industry, serving more than 30,000 individuals with disabilities. Much has changed since then, but one thing remains the same—our commitment to help people with disabilities live and work in the community.Our mission is to help people with disabilities live and work in the community. We believe that a persons disability should not overshadow a persons many capabilities. To meet our mission KETCH provides a wide array of services to help each person become as successful as possible.

Founded in 1964

Wichita, Kansas, USA

100 employees (6 in marketing)

www.ketch.org