Responsibilities

• Lead the product marketing strategy to support business growth and product adoption.
• Develop clear product positioning, messaging, and value propositions for healthcare audiences.
• Create consistent messaging frameworks across marketing, sales, and customer communications.
• Partner with Product Management and Marketing to plan and execute product launches and go-to-market strategies.
• Provide Sales and Customer Success teams with messaging, presentations, competitive tools, and enablement content.
• Analyze customer and market insights to inform product and marketing decisions.
• Collaborate on thought leadership, executive presentations, webinars, and industry events.
• Lead, coach, and prioritize the work of a team of Product Marketing Managers while supporting high-priority initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.
• 10+ years of experience in Product Marketing, Product Management, Solution Marketing, or B2B Marketing.
• Experience marketing enterprise SaaS, healthcare technology, data, analytics, or other digital solutions.
• Experience developing product positioning, messaging, and go-to-market strategies.
• Experience leading cross-functional initiatives within a matrixed organization.
• Experience leading and developing marketing professionals.
• Experience in healthcare revenue cycle management, patient engagement, or healthcare financial operations.

Benefits

• Great compensation package and bonus plan
• Core benefits including medical, dental, vision, and matching 401K
• Flexible work environment, ability to work remote
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html