Responsibilities

• translate complex technologies and strategic partnerships into compelling product positioning, customer stories, go-to-market strategies, and integrated GTM campaigns that shape market perception, engage target audiences, and drive awareness, pipeline, and growth
• develop and execute strategic GTM campaigns that bring together executive messaging, thought leadership, social and digital content, customer engagement, partner communications, events, and sales activation
• coordinate executive LinkedIn campaigns and messaging for Booz Allen and strategic technology partners, ensuring that our leaders and partners tell a consistent, compelling story to the market
• develop product narratives and customer pitch decks, shaping executive communications, launching partner campaigns, and building sales enablement materials
• help define how we tell the story, who we tell it to, and how we turn that story into market engagement and pipeline
• partner closely with product and engineering teams, strategic technology partners, and sales teams to understand inputs and turn them into compelling stories and practical tools
• produce pitch decks, slick sheets, pricing materials, battlecards, solution briefs, executive messaging, social content, campaigns, and other assets that help our teams engage customers and win business
• move comfortably between technology, strategy, marketing, partnerships, and sales to build the narrative, campaign, and sales motion that brings it to life

Requirements

• 7+ years of experience in a product marketing, go-to-market strategy, strategic communications, or strategic partnerships field
• 7+ years of experience developing and executing strategic GTM campaigns for technology products, software platforms, services, or strategic partnerships, including defining target audiences, developing campaign strategies and messaging, coordinating content and communications across channels, activating sales and partners, and measuring campaign performance
• Experience developing executive and customer narratives for complex technology, including translating technical capabilities into clear value propositions, use cases, differentiators, and mission or business outcomes
• Experience developing and coordinating executive communications and social media campaigns, including LinkedIn messaging and content for senior leaders, technology partners, and corporate brands
• Experience creating customer-facing and executive-level presentations, including pitch decks, solution presentations, executive briefings, partner presentations, and presentation materials used in customer engagements
• Experience developing sales and marketing enablement content, including slick sheets, solution briefs, pricing sheets, battlecards, sales plays, discovery guides, or case studies, and developing product positioning, messaging, packaging, and commercialization strategies, including defining target customers, use cases, value propositions, product bundles, SKUs, or pricing
• Experience conducting market, customer, or competitive analysis to inform product positioning, campaign strategy, target accounts, partnership strategy, or GTM decisions
• Experience working directly with sales, account, business development, executive, or partner teams to support customer engagements, account strategies, opportunity development, campaigns, or active pursuits
• Ability to obtain a Secret clearance
• Bachelor’s degree in a Business, Marketing, Communications, Public Relations, Journalism, or Public Policy field

Preferred

• Experience developing GTM strategies and campaigns for federal, Department of War, or Intelligence Community customers, or for defense sector technology companies and startups
• Experience developing joint GTM strategies and executive-led campaigns with technology partners, including co-branded content, executive messaging, LinkedIn or social media campaigns, thought leadership, co-selling, events, demand generation, or channel programs
• Experience marketing AI, cybersecurity, cloud, autonomy, data, software, or other technically complex products and platforms
• Experience supporting product launches, new market entry, RFPs, competitive evaluations, capture activities, whitepapers, or thought leadership campaigns
• Master's degree in Business, Marketing, Communications, Strategy, or a related field