Responsibilities

• lead critical, patient-facing initiatives across the journey of two brands, playing a key role in shaping and elevating the patient experience
• define how patients engage with our brands across channels including CRM, paid and social media, web, printed resources and patient events
• From concept to launch to ongoing optimization, you’ll drive patient initiatives end-to-end and collaborate closely with other marketers, digital transformation, cross-functional teams and agencies
• Lead tactical efforts through conception, development, review, production, and dissemination
• Assist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead and champion the plan with internal and external partners
• Assist in determining and tracking key performance indicators (KPI) for owned tactics and initatives
• Demonstrate command of disease state, product portfolio, competitors, patient experience, and payer landscape
• Collaborate within marketing and cross-functional teams including sales, training, patient relations, patient advocacy
• Manage reviews of patient promotional materials with legal, medical, regulatory in promotional review board (PRB) discussions
• Perform other duties as assigned

Requirements

• Minimum Requirements for Product Manager Level 5+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree
• 2+ years of experience in patient marketing
• Experience with digital tactics such as social, web, paid media
• Experience with CRM development, execution and measurement
• Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)
• Self-motivated, able to work independently, and prioritize tasks
• Develops collaborative relationships with internal and external partners
• Seeks to lead and deliver initiatives
• Excel s in a fast-paced environment and possesses strong organizational skills and ability to multi-task

Preferred

• Preferred Qualifications Master’s Degree in a relevant discipline
• 3+ years of experience in pharmaceutical, biotech, or medical device sales
• Experience with HCP CRM and other NPP efforts

Benefits

• Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more.
• For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities
• United Therapeutics Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities. We strive to be an organization that engages the minds, hearts, and most spirited efforts of each of our employees. Our sense of purpose transforms what we do from work into mission, occupation into vocation and achievement into success.