Product Manager, Digital Marketing Enablement at IXL Learning | San Mateo, CA | $130K/yr – $180K/yr

IXL Learning

Product Manager, Digital Marketing Enablement

San Mateo, CA (Hybrid)

$130K/yr – $180K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

IXL is seeking a product manager to advance its digital marketing enablement, with emphasis on multi-channel efforts and data pipelines. The role focuses on collaborating with marketing teams, understanding available data, and designing scalable solutions aligned with business strategy. Strong analytical skills, SQL/database knowledge, and a proactive mindset are required.

Job Description

Responsibilities

Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business
Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer
Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing
Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations

Requirements

Bachelor’s or Master’s degree in STEM or a related field
5+ years of experience in product management
Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
Knowledge of databases and SQL
Understanding of data pipeline architecture and best practices
Strong communication skills
Independent and highly motivated, with a resourceful, “figure-it-out” approach
Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems
Curiosity, open-mindedness, and an unfailingly positive attitude

Preferred

Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing.

IXL Learning

3.4 Glassdoor

At IXL Learning, we are passionate about improving learning for all. We apply technology in thoughtful and innovative ways to unlock students' innate curiosity, creativity, and desire for knowledge.IXL’s award-winning personalized learning platform is used by more than 17 million students worldwide. With a comprehensive K-12 curriculum, individualized guidance, and real-time analytics, IXL meets the unique needs of each learner. And as the gold standard in educational technology, IXL is helping 95 of the top 100 U.S. school districts successfully use technology to improve teaching and learning. Studies have shown that IXL leads to higher test scores, predicts success, and benefits all students. Learn more about how IXL accelerates learning at www.ixl.com/research IXL Learning’s family of brands includes Rosetta Stone, the world’s leading language learning program; TeachersPayTeachers, the leading marketplace of educator-created resources; Education.com, the most comprehensive library of learning activities for K-8 students; Wyzant, the nation’s largest tutoring network; Vocabulary.com, the educational destination for improving literacy skills; SpanishDictionary.com, the world’s most popular Spanish-English dictionary and translation website; and ABCya, the creator of over 300 educational computer games and apps for kids.Hear what our employees love about working at IXL:"At IXL, I take pride in knowing that the code we deliver helps educators and parents better understand how their children are learning. And, it's motivating to work on a team with supportive and highly capable coworkers who genuinely care about each other, the product, and our customers." - Adam Singer, Engineering Project Lead"Solving engineering challenges to continually improve our product really keeps me engaged in my work." - Jestin Ma, Software Engineer

Founded in 1998

San Mateo, California, USA

5.3K employees (249 in marketing)

www.ixl.com

47% recommend to a friend

55% CEO approval