Product Analyst - SEO

New York, USA (On-site)

$79K/yr – $131K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive SEO-focused digital analytics and reporting to boost site conversion for a retailer; lead data-backed recommendations and cross-functional collaboration.

  • Own data dashboards and analytics to measure SEO impact.
  • Must-have: 5+ years in digital analytics with a focus on SEO.
  • Standout: Experience with Tableau/Looker/Adobe Analytics and SQL.

Job Description

Responsibilities

  • Support Product Management/SEO, and Technology teams in identifying opportunities to increase site conversion with a focus on SEO
  • Identify technical SEO opportunities and provide data-backed recommendations.
  • Stay up to date on SEO trends, algorithm updates, and competitor performance.
  • Build and maintain SEO dashboards in Tableau, Adobe Analytics, and/or Looker combining various data sources to create a singular view ensuring accurate reporting.
  • Collaborate with Marketing team to understand holistic SERP performance, forecasting, and make recommendations based on insights.
  • Design experiments, validate test data, conduct analysis, and report results to measure the impact of SEO enhancements on site metrics such as traffic and conversion.
  • Collaborate with other teams to identify reporting requirements for new site functionality and assist in creating specifications for technology teams to implement correct analytics code.
  • Produce ad hoc analysis to find opportunities to enhance the product roadmap, present clear, actionable data and insights to digital leadership and stakeholders.
  • Demonstrate full understanding and application of digital analytics tools to achieve business objectives.
  • Support and train internal users on digital analytics tools.
Macy's logo

Macy's

3.4 Glassdoor

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

New York, New York, USA
80K employees (6,853 in marketing)
56% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
72.9M
Traffic Source Mix
Search
6.9%
Direct
64.3%
Referral
23.1%
Social
4.3%
Paid
1.2%

Headcount Trend

Current headcount: ~80.4K

Marketing Team

Marketing Team Size
4,655 (6% of company)
Median Career Experience
12 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
5

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