Responsibilities

• Collectively’s Producers are responsible for leading influencer marketing projects from kick-off through to wrap, including production planning, briefing, content, and reporting. This role reports directly to the Director of Production, and will work closely with a cross-functional team to deliver programs that vary in scale and scope.
• The Producer role is responsible for three crucial areas of campaigns: Project Management, Influencer Casting & Management, and Client Services.
• Affiliate Responsibilities:
• - Forecasting and Strategy:
• - Share monthly/quarterly revenue and commission projections based on historical data
• - Recommend strategies for hitting quarterly revenue/recruitment goals
• - Align on quarterly incentive plan to encourage affiliate participation across campaigns
• - Campaign Activation & Management:
• - Set up and manage campaigns in our affiliate platform, GRIN
• - Notify affiliate partners about campaign launches, product fulfillment, and codes
• - Send weekly newsletters to encourage posting and announce incentives
• - Recruit additional affiliate partners as needed
• - Manage the payout process for affiliate partners receiving commissions
• - Reporting:
• - Monitor performance trends and report on performance 1-2X/week
• - Add partners to the reporting platform, Tribe, and track post-level performance
• - Collaborate with the Analytics team on monthly/quarterly reporting, providing insights, pacing to target, key findings, and strategic recommendations
• - Education:
• - Host training and education sessions for the larger Liquid I.V. production team to better understand the affiliate workstream
• - Determine optimal ways of working, integrating the day-to-day production team into the affiliate process as needed to deliver insights and education across teams if needed? (content kept as-is) - Provide ongoing coaching and proactive education for the day-to-day team? (content kept as-is)