Principal, Thought Leadership Content Strategist

San Jose, CA (On-site)

$140K/yr – $261K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive Adobe's thought leadership by shaping differentiated POVs on AI, customer experience, and enterprise transformation across marketing, tech, and creative domains.

  • Own and advance the thought leadership program with data-driven priorities.
  • Must-have: 10–12+ years in strategic/insight roles and executive-facing storytelling.
  • Standout: Experience translating complex AI topics into executive-ready content.

Job Description

Responsibilities

  • Build and advance Adobe’s thought leadership agenda by defining clear, differentiated perspectives on customer experience, AI, creative technologies and enterprise transformation.
  • Translate research, market shifts, and executive insight into compelling points of view that influence how the market understands emerging trends.
  • Lead key initiatives that establish Adobe’s perspective on evolving categories, including AI forward customer experiences for marketing, technology, and creative domains.
  • Partner with senior collaborators to help inform high-impact messaging and extend core narratives into flagship content.
  • Identify emerging trends and whitespace opportunities to inform future program priorities.
  • Serve as a strategic driver within the thought leadership program, connecting key initiatives with cohesive content creation.
  • Drives ongoing planning cycles by defining priorities and finding opportunities to expand the reach and impact of thought leadership.
  • Partner across marketing, communications, and digital teams to align on priorities and bring unified stories to market.
  • Help define how thought leadership is developed and scaled to ensure clarity, consistency, and strategic alignment.
  • Use data and performance insights to continuously refine thought leadership priorities and improve relevance, resonance, and impact
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Adobe

4.2 Glassdoor

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Founded in 1982
San Jose, CA, US
40K employees (5,864 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
315.2M
Monthly Google Ads Budget
$7.2M
Traffic Source Mix
Search
33.8%
Direct
58.6%
Referral
6.1%
Social
0.4%
Paid
1%

Headcount Trend

Current headcount: ~41.4K

Marketing Team

Marketing Team Size
3,063 (7% of company)
Median Career Experience
18.5 years
Median Tenure
7.5 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$2.5M
Last Raise
$2.5M
Series Unknown, 41 years ago

Funding History

  • Oct 1984
    Series Unknown • $2.5M

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