Responsibilities

• Drive Segment Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support.
• Own Segment Strategy: Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment.
• Deliver Regional Event Excellence: Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives.
• Orchestrate Sales Alignment: Establish and lead regular bi-driectional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time.
• Develop Scalable Playbooks: Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team.
• Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage.
• Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI.
• Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.

Requirements

• 7–10+ years of B2B marketing experience, specifically in Field Marketing, Demand Generation, or Integrated Marketing with an enterprise focus.
• Proven Track Record: Demonstrated success driving pipeline creation, acceleration, and revenue impact in high-growth environments.
• Enterprise Expertise: Deep understanding of executive-level engagement and tailoring messaging for complex buying committees and large-scale deals.
• Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting.
• Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up.
• B2B SaaS experience strongly preferred.