Principal Digital Brand Designer

Cambridge, MA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand leadership at CMT by shaping global visual identity and scalable design systems across product, marketing, and recruitment.

  • Must-have: 7+ years in brand design with digital craft
  • Standout: Experience building brand systems and AI-enabled workflows

Job Description

Responsibilities

  • Build a standout, recognizable, and consistent visual brand that sets CMT apart in mobility, tech, and AI
  • Support branding, revenue, and hiring efforts with standout design across campaigns, sales enablement, recruiting content, and executive communications
  • Maintain CMT’s brand guidelines to give every team the tools to create on-brand work
  • Website media kit, logo system, color, typography, iconography, photography direction, motion principles
  • Ensure brand standards everywhere the CMT brand lives — website, social, paid media, events, sales decks, product UI touchpoints, recruiting materials, OOH
  • Grow a central brand library and drive adoption across Marketing, Sales, Product, and People Operations
  • Build design tools and systems that enable the entire organization to create content quickly and on-brand — templates, automations, and workflows that scale beyond the design team
  • Build and maintain an asset library of on-brand video, photography, icons, and templates for teams to pull from and build on
  • Bring digital design expertise to the role — video, motion, web graphics, and interactive formats — and move the brand forward digitally rather than keeping it locked to print
  • Leverage digital tools and AI to enhance creative output, accelerate production, and expand what a small team can deliver

Requirements

  • Bachelor’s degree or equivalent years of experience and/or certification in graphic design, digital design, creative arts, or a related field
  • 7+ years of relevant working experience in design, with a strong focus on brand building and digital craft
  • Strong portfolio of brand and digital work — campaigns, motion, web, video, and brand systems
  • Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and motion/video tools (After Effects, Premiere, Figma, or similar)
  • Familiarity with WordPress, HubSpot, and Canva — comfortable designing and publishing within the platforms marketing teams actually use day-to-day
  • Experience building and launching brand guidelines, brand systems, and media kits — and driving adoption across teams
  • Digital-first instincts: comfort with motion, web graphics, interactive formats, and design systems
  • Deep fluency with Claude, ChatGPT, Gemini, and other frontier AI systems — you use them daily to scale your work, automate production, and build tools and products for the organizations you support
  • Hands-on experience with AI photography and video generation (e.g., Midjourney, Runway, Sora, Veo, Flux, or similar), and a point of view on how to use these tools without losing craft
  • Ability to distill complex ideas into simple, effective designs

Benefits

  • Work on a mission with real impact: crashes prevented, injuries avoided, lives protected around the world
  • Join an industry leader — 65 million drivers protected, powering 140+ programs across 25 countries
  • Be part of the team inventing the future of mobility and road safety
  • Move fast, own outcomes, do work that matters
  • High ownership, small teams, and direct access to leadership — no layers between your work and its impact
  • Unlimited PTO, flexible scheduling, competitive salary, annual performance bonus, RSUs, and full benefits including medical, dental, vision, and 401k match
  • Summer Fridays
  • Join one of our employee resource groups: Black, AAPI, LGBTQIA+, Women, Book Club, and Health & Wellness
  • Comprehensive wellness, education, and employee assistance programs
Cambridge Mobile Telematics logo

Cambridge Mobile Telematics

4.5 Glassdoor

Cambridge Mobile Telematics (CMT) is the world’s largest telematics service provider. Its mission is to make the world’s roads and drivers safer. The company’s AI-driven platform, DriveWell Fusion®, proactively identifies and reduces driving risk, leading to fewer crashes and injuries, making mobility safer. To date, CMT’s technology has helped prevent over 80,000 crashes and protected more than 43,000 people from serious injuries worldwide. CMT partners with insurers, automakers, commercial mobility companies, and the public sector to measure risk, detect crashes, provide life-saving assistance, and streamline claims. Headquartered in Cambridge, MA, CMT operates globally with offices in Budapest, Chennai, Seattle, Tokyo, and Zagreb.

Founded in 2010
Cambridge, Massachusetts, USA
467 employees (23 in marketing)
87% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
41.5K
Traffic Source Mix
Search
29.2%
Direct
51.2%
Referral
10.9%
Social
7.1%
Paid
1.3%

Headcount Trend

Current headcount: ~464

Marketing Team

Marketing Team Size
15 (3% of company)

Funding

Total Funding
$502.5M
Last Raise
$500M
Private Equity, 7 years ago

Funding History

  • Dec 2018
    Private Equity • $500M
  • Sep 2014
    Series Unknown • $2.5M

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