Principal Creative Content Strategist at Florida International University | Miami, FL | $80K/yr – $90K/yr

Principal Creative Content Strategist

Miami, FL (On-site)

$80K/yr – $90K/yrSenior Level8+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive content strategy and editorial leadership for a university brand, coordinating multi-channel storytelling across web, social, email, and print.

Own integrated content strategy that supports recruitment, advancement, and reputation goals.
Must-have: 8+ years in digital design/publication agency environments as content strategist or editorial-focused role
Standout: Portfolio required; demonstrates brand-aligned narratives across audiences

Develops and executes integrated content strategies that align with university goals and brand positioning.
Leads ideation of creative campaigns and content series that reflect institutional values and audience interests.
Oversees content calendars and workflows across digital platforms (web, social, media, email, print).
Serves as the primary guardian of brand voice and editorial tone, ensuring consistency across all materials.
Collaborates with internal teams and campus partners to shape narratives that support recruitment, advancement and reputation goals.
Tailors messaging and content formats for key audiences, including prospective students, alumni, donors, and the public.
Analyzes content performance to inform ongoing strategy and improvements.
Stays informed on content and marketing trends in higher education and beyond.

Bachelor's degree and eight (8) years of experience working in digital design/publication agency environments as content strategist, copywriter, or an editorial related field.
Submission of a professional portfolio or relevant work samples is required upon application.