Principal Brand Manager (Amazon Marketplace)

San Diego, CA (On-site)

$150K/yr – $200K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own cross client brand stewardship on Amazon with end to end ownership from strategy to execution, while guiding a team and shaping client outcomes.

  • Brand Ownership: drive full brand lifecycle for multiple Amazon clients, from strategy to execution.
  • Client Leadership: lead client-facing meetings and presentations that drive business results.
  • Team & Cross-Function: mentor Brand Managers and manage cross-functional teams to execute brand and advertising initiatives.

Job Description

Responsibilities - Own the full brand lifecycle for multiple Amazon clients, from strategy to execution - Lead client-facing meetings and presentations that drive business results - Guide and mentor Brand Managers to elevate team performance and outcomes as well as manage cross-functional teams to execute brand and advertising initiatives - Develop sales forecasts and Amazon PPC strategies tailored to each client - Build lasting client relationships, respond to needs quickly, and deliver solutions - Report on KPIs, create actionable insights, and continuously optimize brand performance - Act as a subject matter expert for up to three department specialties Requirements - 8+ years brand management experience - 4+ years in Amazon eCommerce (agency experience a plus) - Strong, hands-on knowledge of Amazon Seller Central and Amazon Vendor Central - Exceptional communication, client management, and data storytelling skills - Proficiency in Amazon tools (e.g., Helium 10), Excel/Google Sheets, Asana, PowerPoint/Slides - Strategic thinker with a hands-on mindset - Ability to manage multiple high-stakes initiatives Benefits - Multiple medical plan options through Anthem Blue Cross - Dental & vision insurance (including orthodontia and annual exams) - Pet benefit program with savings on vet care, products, and services - Paid vacation (accruing up to 120+ hours/year with rollover and cap) - Paid holidays annually - Coverage for spouses/domestic partners and dependents under 26
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Luminize

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

Founded in 1970
San Diego, California, USA
78 employees (30 in marketing)

Traffic Signals

Monthly Visitors
3K
Traffic Source Mix
Search
29.6%
Direct
46%
Referral
5.8%
Social
17.1%
Paid
1.4%

Headcount Trend

Current headcount: ~78

Marketing Team

Marketing Team Size
28 (36% of company)
Median Career Experience
13.5 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
6