Principal Associate, Dealer Brand Manager

Plano, TX (On-site)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and sales enablement for Capital One Auto Dealer channels, aligning Brand with Sales while shaping dealer-facing collateral and narratives.

  • Own integrated brand strategies and sales enablement materials for national Sales teams.
  • Must-have: 5+ years in brand marketing or related B2B/ corporate comms.
  • Standout: Experience partnering with national Sales teams and delivering high-utility collateral at scale.

Job Description

Responsibilities

  • Own the development of integrated Brand strategies that serve as the foundation for Sales Channel enablement, serving as the primary liaison between Brand and Sales.
  • Build a deep understanding of Capital One Auto’s Dealer offerings and sales workflows, serving as a subject matter expert to ensure marketing material solves real-world sales challenges.
  • Create overarching value propositions and sales narratives that resonate across internal sales meetings, external dealer presentations, and dealer-facing events, as needed.
  • Own both the strategic development and outcome of marketing collateral and sales enablement toolkits that support the national Sales team in building and maintaining dealer relationships.
  • Develop creative briefs and work closely with execution partners to bring sales intent to life via compelling, high-utility marketing deliverables.
  • Synthesize dealer feedback, competitive landscape, and field insights to identify strategic recommendations that improve sales results and brand impact.
  • Tell consistent and compelling stories about our products and services while ensuring the Sales team is equipped to champion the brand and the end-customer experience.
  • Influence internal decision makers and Sales leadership with formal recommendations and informal networking through excellent communication and presentation skills.
  • Champion well-managed processes to ensure the Sales Channel receives marketing support that is accurate, compliant, and delivered at the speed of the business.
  • Partner with data and business teams to provide reporting on the impact of sales enablement efforts, helping surface key learnings that inform future channel strategy.

Requirements

  • Bachelor's Degree or military experience
  • At least 5 years of experience in brand marketing, B2B marketing, direct response marketing, or corporate communications (or a combination).

Preferred

  • 3+ years of experience in financial services marketing.
  • 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.
  • 2+ years of experience with automotive B2B marketing, automotive lending providers, or automotive SaaS providers.
  • 2+ years of experience working directly in B2B Sales or working hand-in-hand with a national B2B Sales team to drive channel growth.

Benefits

  • Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website here.
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Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K

Marketing Team

Marketing Team Size
1,388 (2% of company)
Median Career Experience
17.5 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
20

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

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