Principal Advertising Strategist (Amazon Marketplace)

San Diego, CA (On-site)

$125K/yr – $175K/yrSenior Level8+ years expFull time

Posted 8 days ago

Job Summary

Own and optimize enterprise Amazon PPC programs, lead strategy, mentor analysts, and drive growth through data-driven campaigns and AI-enhanced tooling.

Lead Amazon PPC strategy for enterprise clients
Mentor junior strategists and develop scalable processes
Leverage data, AI, and templates to improve efficiency

Job Description

Responsibilities

Lead Amazon PPC strategy and manage complex advertising campaigns
Partner with enterprise clients, solving high-impact challenges and delivering measurable results
Analyze campaign data to craft insights and action plans that drive growth
Mentor junior strategists and shape internal best practices
Stay ahead of industry trends and leverage AI to optimize performance
Design tools and templates that improve efficiency across the organization

Requirements

8+ years experience in advertising strategy, including
4+ years Amazon PPC (agency experience preferred)
Hands-on experience with Amazon Seller Central, Amazon Vendor Central
Advanced reporting tools (Excel, Sheets, etc.)
Success in Amazon Ad Console, 3rd party platforms, and retail media networks
A passion for mentoring and continuous improvement

Benefits

Comprehensive medical coverage, choose from multiple plans through Anthem Blue Cross
Dental & vision, including orthodontia and annual exams
Pet benefits, savings on vet care, products, and services
Paid Vacation, accrue 120 hours a year, with rollover
Paid holidays and sick time
401(k) with company match, we invest in your future, too

Luminize

Luminize is a full-service Amazon Agency that partners with global brands to grow their revenue and profit through optimization, protection, and new customer acquisition. We are data-obsessed experts who leverage shopper behavior, market, and advertising data to find unique growth opportunities and ways to give our clients a competitive edge. Our expertise is grounded in 35 years of B&M retail experience and 12 years of managing and growing our own Amazon Seller and Vendor Central Accounts. We provide comprehensive solutions in brand strategy and advertising management for both Vendor and Seller Central Accounts, leveraging our deep understanding of Amazon’s search algorithm, advertising platforms, and customer journey to increase revenue. We enhance brands’ Amazon presence through optimization of written, visual and UGC (User Generated Content), MAP enforcement, and by eliminating non-compliant resellers.

Founded in 1970

San Diego, California, USA

78 employees (30 in marketing)

www.luminize.com