PR/Content Marketing Specialist at LarsonO'Brien | Bethel Park, PA | $50K/yr – $65K/yr

PR/Content Marketing Specialist

Bethel Park, PA (Hybrid)

$50K/yr – $65K/yrMid Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own storytelling and earned-media execution for clients, turning interviews and content into integrated PR and content programs across earned/owned/paid channels.

Storytelling ownership: lead ongoing identification and development of client narratives that drive coverage and content.
Content and media: craft assets from concept to publish and manage full media relations cycle with targets, pitches, talking points, and interview support.
Measurement and reporting: translate coverage and content results into client-ready updates and insights for optimization.

Job Description

- Responsibilities: Story mining to identify and tell compelling client narratives; Content development from concept to finalization including news releases, byline articles, project profiles, white papers, case studies, and email campaigns; Full media relations cycle to secure earned placements with targeting, cultivation, pitching, talking points, interview management, and metrics; Interviewing industry professionals and client SMEs for content; Regular client status calls; Assisting in regular client reporting. - Requirements: 2–3 years in public relations and communications in an agency, corporate, or nonprofit setting; Bachelor’s degree in PR, communications, marketing, journalism, or related field; Understanding of modern PR and content marketing and how earned/owned/paid intersect to meet objectives; Ability to identify opportunities and contribute to strategy and tactics; Demonstrated writing skills for content marketing, media relations, and organizational communications; Project management skills with multiple initiatives and deadlines. - Benefits: 401(k); 401(k) matching; Dental insurance; Health insurance; Health savings account; Life insurance; Paid time off; Vision insurance