Responsibilities

• Develop and execute internal and external marketing strategies that drive new patient appointments, create engagement with referring providers, and fuel long-term practice growth.
• Oversee the existing Relationship Manager responsible for managing referral relationships; executing social media campaigns and running patient events
• Manage the practice’s digital presence including website updates, email campaigns, social media, paid advertising, and online reputation management
• Create and oversee patient-focused content that is educational, compassionate, and aligned with the practice’s brand and voice
• Coordinate marketing campaigns promoting fertility services, physicians, patient events, webinars, and community initiatives
• Overseas and directs the physician referral development program
• Track and analyze marketing performance metrics, patient lead sources, and campaign effectiveness
• Identify new opportunities for patient acquisition, partnerships, and community engagement
• Maintain and grow a referral database; track conversion rates from referring provider sources and report on referral pipeline to practice leadership
• Plan and oversee provider-facing events, dinners, and educational opportunities (e.g., CME events) designed to strengthen OB/GYN and specialist referral relationships

Requirements

• 10+ years of marketing experience, preferably in healthcare, medical practice, wellness, or related service industries
• Experience working in entrepreneurial, high-growth, or small-team environments
• Proven ability to manage projects independently and execute with minimal oversight
• Strong written communication and content development skills
• Experience with digital marketing, social media, email marketing, and basic analytics/reporting
• Highly organized with strong attention to detail and follow-through
• Ability to balance strategic planning with hands-on implementation
• Professional, compassionate, and patient-centric communication style
• Experience working with physicians or healthcare providers is strongly preferred
• Demonstrated experience running a B2B or provider-facing referral development program, including outreach to physicians, specialist networks, or other healthcare referral sources

Preferred

• A self-starter who takes ownership and shows follow-up.
• Someone who identifies opportunities and acts on them
• Creative, adaptable, and solutions-oriented
• Emotionally intelligent and empathetic communicator
• Passionate about helping grow a mission-driven healthcare practice