PR Sr Account Executive, B2B Tech

San Francisco, CA (On-site)

$75K/yr – $85K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end B2B tech PR campaigns for client programs, from strategy and messaging to media relations and rapid response coverage, with an emphasis on executive communications and trend-based pitching.

  • Manage launches and influencer programs, delivering media hits across tier-one and trade outlets.
  • Shape messaging, craft high-quality press materials, and provide post-launch coverage analysis for clients.
  • Develop media pitches and coordinate with analysts, bloggers, and influencers to align with client objectives.

Job Description

Responsibilities

  • Manage client projects and programs independently - i.e. client launches, executive thought leadership platform, digital campaigns, influencer programs
  • Contribute to creation of plans, strategies and messaging.
  • Provide media strategy for launches, announcements, etc.
  • Develop smart, effective pitches for news announcements and trend pitching.
  • Secure media hits both at tier one and trade outlets
  • Work closely with trade and business media, bloggers, influencers, etc. to shape and control communications that are in line with overall client and account objectives.
  • Provide insightful analysis of coverage and announcement recaps for clients.
  • Develop and edit creative, high-quality written materials, including executive communications, press releases, speaking & awards submissions, content for influencing blogs, online news sites, etc.

Requirements

  • 3 – 5 years post graduate experience in a public relations agency or a similar position.
  • Solid understanding of overall B2B technology industry.
  • Experience monitoring analytics (Google Analytics, social media, etc.)
  • Excellent verbal and written communication skills.

Preferred

  • B2B tech Public Relations experience preferably in the cybersecurity, AI or fintech space
  • Relationships with tech media that have resulted in significant coverage for clients

SutherlandGold

Sutherlandgold is a full-service integrated communications agency creating inspired stories for standout brands. We champion the changemakers and empower people to feel, think, and take action. Moving at the speed of your newsfeed requires engaging with the people who matter most to your business. We are people who know people. Our audience-first approach moves people to feel, think and do things differently.

Founded in 2002
San Francisco, California, USA
29 employees (2 in marketing)

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
18.9%
Direct
62.6%
Referral
4.9%
Social
12.5%
Paid
1.1%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
2 (7% of company)
Marketing Roles Posted (Last 30 Days)
2