PR Specialist at eBay | San Jose, CA | $107K/yr – $143K/yr

eBay

PR Specialist

San Jose, CA (Hybrid)

$107K/yr – $143K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the consumer PR narrative for collectibles and live experience, turning culture moments into measurable earned media and guiding cross-functional strategy with data-driven storytelling.

Own: media relations for collectibles and eBay Live across pop culture and lifestyle outlets.
Collaborate: work with consumer PR, verticals, and corporate comms to align on narrative and priorities.
Enable: provide strategic counsel to marketing and BU teams and manage agency partners to execute high-impact campaigns.

Job Description

Responsibilities

Assist in advancing eBay’s consumer narrative and value proposition, emphasizing Collectibles and eBay Live, and maintaining a balance between category details and overarching business objectives.
Execute integrated communications strategies and campaigns that extend beyond traditional PR, leveraging data, insights, and emerging tools (including AI) to drive consideration of the marketplace through earned media.
Collaborate closely with consumer PR teammates, vertical leads, and corporate and internal communications partners.
Partner with marketing and business unit teams to provide thoughtful, strategic counsel and executional support.
Manage global agency partners on key campaigns and initiatives.
Build and maintain positive connections with media across pop culture, enthusiast, lifestyle, and more.

Requirements

Possess 4–6 years of consumer PR experience, preferably including both agency and in-house settings.
Demonstrate a keen enthusiasm for pop culture, sports, TCG, and/or collectibles.
Demonstrate a solid understanding of the media landscape, with a track record of proactive storytelling and reactive press management.
Monitor and assess media coverage alongside pop culture and technology trends. Use this insight to guide and advance eBay’s consumer PR initiatives for collectibles and eBay Live.
Have excellent writing, editing, and presentation skills, with strong attention to detail.
Be a proactive, organized self-starter who can prioritize multiple demands and move with urgency.
Have experience and/or willingness to incorporate marketplace data and insights into storytelling (with the support of a data analyst).
Be comfortable working cross-functionally and across time zones in a dynamic, global environment.
Demonstrate the ability to connect business priorities to cultural and industry trends to build compelling narratives.
Have experience driving successful PR strategies and creative campaigns that are strongly rooted in business goals.

Preferred

Bachelor’s degree (preferred) in Communications, Journalism, Public Relations, or a related field (preferred).

Benefits

full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave)

eBay

At eBay, we create pathways to connect millions of sellers and buyers in more than 190 markets around the world. Our technology empowers our customers, providing everyone the opportunity to grow and thrive — no matter who they are or where they are in the world. And the ripple effect of our work creates waves of change for our customers, our company, our communities and our planet.

Founded in 2022

San Jose, CA, US

16K employees (1,572 in marketing)

www.ebayinc.com